Analysis of China's current children's wear industry clusters, Foshan, children's clothing was the first to have the potential, where the size of children's clothing business together more than 2,300 annual output value of 3.5 billion, accounting for children's wear output 1 / 3. Product radiation throughout the country, and presents to the frog prince, skinheads, infant Zi Fang, represented by a group of outstanding children's clothing brand.
At present the scope of the international children's clothing business in more than 6,300, nearly 1 / 4 or more well-known brands of children's clothing in the Central City has set up factories or stores. Foshan Kids spent force level, enterprise-wide production and sales both at the national children's clothing industry leading. After years of rapid to carry out, at present the country's largest children's clothes cost base has been constituted in the Central City area.
In 2002 by China Textile Industry Association, China National Garment Association, named "China Children's town" in Huzhou Zhili, China's children's clothing industry, another mainstay of cluster strength. The town of existing enterprises consuming more than 5,000 children's clothing, professional employees 120,000 people, an annual output of 200 million children's clothing (sets), sold nationwide popularity of 117 large and medium cities and 15 country and regional and international market has a rate of 22 % or more. Weaving Village has become the country's largest children's clothing and cotton fabric production and sales base in the core distribution.
Kids Wenzhou Yongjia County, the major collections in the town of Pearl Oubei Ao village area, 80 years of the last century in China, children's wear market has a very key position and market share, the prior village has spent more than 120 children's clothing factory, more than 3,400 practitioners. Kids spent four seasons, style fresh, a wide range of maneuvers, in addition to the supply of Wenzhou City counties (cities, districts) market, but also exported to Yiwu, road and bridge, and the three northeast provinces, Inner Mongolia, Wuhan and other places, and exported to Russia, the Netherlands and countries in Southeast Asia , known as "Wenzhou Kids First Village."
90's start, Wenzhou, children's clothing from a single product-consuming step by step walk-consuming, brand dual channel, Qian Qianwan, Din Din Lang, red, yellow, blue, barabara, Keke tree, boys and girls, Beibei Yiyi, incense, etc. a large number of cats are well-known in the market are numerous and the rise of the brand. Meanwhile, the yield and quality of traffic is being further promoted and widely recognized across the country, a single red, yellow, blue-gold of an enterprise, Zhejiang, two young master took a well-known trademark, red, yellow, blue-brand children's clothing also took a well-known, Zhejiang Province brand . Children's wear and casual wear to Wenzhou, like to take the path from the regional to the nation, it is children's wear industry in Wenzhou, the tacit agreement.
The lions are mainly a collection of children's clothing in Shishi Fung town area, where more than 200 children's clothing enterprises, enterprise annual turnover of 600 million yuan, now has a little buddy, colorful clouds, Yebao, small windmills and so on across the country a large number of influential children's wear brand, highlights the range of effects has been initially.
Children's clothing industry clusters contain the negative elements of the further strengthening
At present, many factors affect children's clothing industry, the major base for further development of strong, summed up the following main points:
(A) the lack of outstanding talent, in particular, is an excellent children's wear division imagination.
(B) the lack of innovative ideas. Innovations, including the operator form of innovation, management innovation, and innovation in clothing style. In-store operations, the serialization of view is not strong. Some of the clothing brand stores often only sell individual products, appears to match boring, in fact, can be mainly children's clothing, but with children's shoes, bag, stationery, and other outsourced processing, so that both rich product, and can progress in the prices of clothing package at the same time has improved the product level.
(C) culture to build the view is not strong. Modern apparel products to win the market, one of the main reason is to get to spend to receive their cultural ideas.
(D) the lack of a number of leading brands and have the brand power of international cooperation.
(5) from the external environment, children clothing exports to the children's wear green barriers have restrictions on the marketing channel. The so-called green trade barriers means that the importing country to protect the ecological environment, natural resources, human and plant and animal well-being of the ground, measures to restrict imports, which all over the world products or serve the export constitutes a green barrier.
Access to their markets, to safeguard the domestic apparel market forces "green trade barriers." This begged the main distribution channels for export business, emphasis on all types of green certification, from the entire supply chain checks, conform to, and victory through the national Children's clothing exports, the green barriers.
Promote industrial advantage, bigger and stronger children's clothing industry - children's clothing industry clusters to carry out to consider the future of
We look at the children's clothing industry cluster to carry out the process and create their own installation of various adult industry cluster to carry out experience, I my opinion, the Chinese children's clothing industry cluster to carry out the future, when the hard work from the following aspects.
(A) promote regional advantages, do characteristics of industries.
Foshan, Huzhou, lions, Wenzhou, each with its own astronomy, location advantages, though not identical, but it has its strong industrial bedrock. To enlarge the regional industry, we must first give full play to their advantages, and make their own identity. As an example of Foshan, Foshan Zhangcha town has the largest international city of knitting, the knitted children's wear industry in Foshan City and constitute the industrial chain, is mainly due to children's wear knitted fabrics fabrics, knitted fabrics warm, absorbent function is good, the benefit of children well-being, therefore, Foshan, in the original data on children's clothing has a great advantage.
(B) the manufacture of a strong brand, into the cultural connotations.
The usual period is a period of brand-consuming, but I must say that those who want to spend an implied acceptance of brand culture to culture and to guide customers to spend. Information on the children's clothing industry cluster is to create an influential leading brands Lin, and cultural establishment is imminent, it must first child of modern popular culture and children's brains to discuss and to deepen the analysis. Usual for children to live in a cartoon, animation prevalence of age, naive, lively, optimistic, imaginative is their talent, so those who want to be loved-consuming, and it will demand the product rich in playful element to enable children to derive a kind of well-being, active cultural mold, as usual, the market is widely seen off at the meter cleverly Teletubbies is the best example.
(C) strengthening and innovative ideas to expand the general market.
With the children's wear market by the increasingly intense, especially the international brands to enter China, new business ideas, new thinking was the beginning of the operation of infiltration of children's clothing industry. Many companies have experience of children's clothing, simply change the original form of extensive operations in order to carry out new ways of doing business operation, competence has a larger market share. In this regard, the Wenzhou Kids did a very good attempt.
(D) construction management concept of superstition, boldly modern-type management personnel.
To further conduct of, access to a wider market space, we must build a kind of superstition-oriented management philosophy, boldly modern-type management personnel. Fortunately, the usual, Foshan, Wenzhou, many enterprises have been gradually out of the family forms of management difficulties, and widely employed Xiancai, beginning to standardize operations.
At present, the population of Chinese children still further to add, from time to time increase the demand for children's clothing, children's clothing industry clusters in China, children's clothing industry, the position and role clearer. Believed that with the children's wear market is further broken down from time to time and capacity expansion, China's children's wear industry clusters will play an increasingly major role, with a large number of men's industrial clusters, women compete against Star industrial clusters. I am a professional writer from China Manufacturers, which contains a great deal of information about snow board bags , ski boots bag, welcome to visit!
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