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The New Standard Air Conditioner Market Will Soon Be Staged At The Final Crazy by big tree
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The New Standard Air Conditioner Market Will Soon Be Staged At The Final Crazy by BIG TREE
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| Article Posted: 10/01/2010 |
| Article Views: 26 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 849 |
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The New Standard Air Conditioner Market Will Soon Be Staged At The Final Crazy |
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Business,Business News,Business Opportunities
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Industry analysis, affected by the policy, air-conditioned a large price hike soon. Therefore, in the June 1 before the arrival of air conditioning as much buying and selling sides want to seize the last chance to enjoy the subsidies, led to significant sales growth in air conditioning before ... ...
Prices soon ( HC HVAC & R Network With map)
HC HVAC Refrigeration Network Treasury, the National Development and Reform Commission in May issued "on the adjustment of high Energy Air-conditioning to promote financial subsidy policy notice "on the promotion of energy efficient air-conditioning subsidies for policy adjustments, clear from the new subsidy policy since June 1 this year, another year, but energy-saving air-conditioning subsidies for the standard adjustments, industry analysis, affected by the policy the impact of significant price increases air conditioning soon. Therefore, in the June 1 before the arrival of air conditioning as much buying and selling sides want to seize the last chance to enjoy the subsidies, led to substantial growth in sales has air conditioning, air-conditioning industry engaged in a race with time Sell War.
Prices reasons: subsidies shrinking prices hit the bottom line
Increasing demands for air conditioning prices, it is no accident. It stands to reason, air conditioning prices can lead to greater profit margins, manufacturers should be actively promoted. But every time prices, manufacturers are in a passive state, not the raw materials rising costs and other factors forced to close, but not at the last minute is not resolved to manufacturers. The reason is simple, not raising their prices may be dead, but the first price increase may also be dead.
This, raw material prices, energy efficiency upgrades and other costs and shrinking subsidies is the main cause of price increases contributed to this year's air conditioning. The present copper, steel, Plastic , Transformers and other raw materials to a large extent the rise in raw material prices increase the pressure on the cost of air conditioning manufacturers. In addition, starting from June, according to a new level of energy efficiency threshold for the production of energy-efficient air-conditioning will begin to enter the market, a new class of energy-efficient air-conditioning brand manufacturers cost of production will further increase. The new level of energy efficiency of air conditioning energy efficiency in the current level, based on the breakthrough technology upgrade, requiring a high-tech manufacturers to break through the existing limits. Air conditioning industry from high energy products to energy-efficient transformation is quite successful, but continued to upgrade the energy efficiency of this challenging technical bottleneck, manufacturers will put in a higher cost. All tangible and intangible costs of price increases of weight added to the air conditioning on.
Enterprise attitude: tacit Two New Deal efforts from business costs are significantly enhanced if the terminal market rose to become the focus of attention this summer. Hisense Kelon President
small day after weeks of media that can greatly improve efficiency standards, air-conditioning of the material is bound to increase R & D and the cost, the price rise inevitable, the way prices digestion by cost pressures became the choice of many enterprises .
Jin-liang, vice president of Midea said Midea now not later on June 1 the price reflects some decision, but he thinks there is a collective air conditioning price increases possible.
However, most air conditioning companies interviewed price adjustment for their own movement secrecy, no one rapid decline in market share rather than risk the risk of the first to announce price increases.
Contrast, the news from the retail channel visibility seems higher. Su Ning said the head of Shanghai, although no price adjustment Which issue a formal letter, but "basically mainstream brands are played up in words the price of the call, expected in the range of 15% to 35%."
Wong Tong Hua forecast, the entire air conditioning industry, prices may be adjusted at 10% ~ 25%; and Shanghai, the head of the U.S. forecast is 15% ~ 30%.
Public attitudes: catch the last train last
National downturn on energy efficient air-conditioning subsidies, causing prices expected.
To Wuhan, for example, recently, Wuhan major Home Appliances Air Conditioning store to buy the peak occurs, many people riding on the manufacturers in the price adjustment before the final promotion to "buy the dips," rush "energy subsidies" the last one last train.
"I heard after the air conditioning prices, these days I was wandering the mall in the electrical, fancy ready to buy." One consumer said.
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