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Most websites that make money do so from their products/services and from their advertisers. Only about 7% of all blogs try and make a profit while all corporate websites are used in a corporate advertising strategy. With the hundreds of million visitors to the internet everyday a site can easily get lost in the maze of junk. A key strategy of keeping visitor levels high is to increase repeat visitors. Success of a website can be seen through its popularity. The more visitors the website has the more money website earns. However, like I have experienced in my blogging exploits, visitors come and go. One day my site will have thousands of visitors and the next day barely a few hundred. However, after paying special attention to return visitors this number has slowly begun to increase. Return visitors are important because they are the foundation to your site. These are the people who check your site regularly because they like the content and will return as often as you update your information. Without return visitors you must continually search out and attract new readers every single day. With a solid foundation this is simple. Let us say that you have a 100 return visitors a day. The marketing time that you spend on your site draws an additional 150 visitors a day. That equals a total of 250 visitors a day which is not all that bad. However, if you do not update your site you will constantly spend that much time to receive 150 visitors a day. The longer your site is around, the better its content, the more interactive its design the less work you will have to do in the future. Return visitors are like compound interest. As study conducted by Engage Technologies, Inc indicates that 80% of visitors will not return to a site, 35% of all surfing is spent on 50 sites, and 70% of people believe that regularly viewing a site will influence their decision to purchase. Since there are a large percentage of people who do not explore beyond the sites that they are familiar with, and most visitors wont return to a site is a good indication that a webmaster must design their site to encourage return visits. Combine these statistics with the knowledge that most people purchase from sites they visit regularly it is easy to see how return visitors is a fundamental of popular sites. There are easy methods to maintain visitors. They include the following: 1.) High quality content: Find your niche market and write for them. Write articles that are news worthy, interesting and help market demographic. If you readers enjoy your articles and they are updated regularly they will return. 2.) Ease of Use: Do not make your site confusing and complex. The more difficult it is for users to entertain themselves on your site the less likely they will return. 3.) Download Time: Everyone thinks that graphics are wonderful. However, the downside is that if the site takes a long time to load, your files requires considerable time to pass, etc. people will find a better avenue. 4.) Frequently update: In conjunction with great content is adding content regularly. Visitors like to see new content when they come back. The more you change it the more likely they are to return. 5.) Rewards, Contests, and Incentives: It may sound silly but if you offer your visitors free stuff from contests and reward you will likely be able to maintain them. It is also a great way to get people to provide their email address for an ezine. Murad Ali is a three time author, a Ph.D. candidate, and a human resource manager. Visit http://www.thenewbusinessworld.blogspot.com http://www.onlinebusinessconcepts.blogspot.com
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