2007 9 months, the appliance stores the most fashionable term is "package", the merchant also spared no effort to package appliances yell, and introduced a wide variety of packages variety. Fashion appliances on the market segments with different price packages introduced, Suning and Siemens, Sony alliance into a "3S" combination appliance package introduced, many manufacturers China-US joint venture launched to home appliances brand "4S +" summer theme of the concept of "home appliance packages" activities .
Reporter has learned that this year sales of home appliance packages found significantly increased, accounting for a home appliance store sales over 60% of the maximum package up to 200,000 yuan each.
Marketplace competition push "appliance packages"
Into the end of August, home, decoration gradually coming season, major appliance stores have continued last year's "appliance packages" trend, and this year is the introduction of multi-class packages ingenuity. This reporter learned that fashion sent a professional electrical appliance consultants, brand, price, function, appearance, and its combined effect on the living room make plans for consumers will be based on the actual needs of the consumer launch of "appliance packages", where for the working-class simple, economical package, aimed at young people in comfortable fashion consumer package, but also for type appliance package and the type of luxury villas and other package, those packages can be the same brand in different brands or types of color TV, air conditioning, refrigerator, washing machine and other combinations.
Dongguan Su Ning brand packages were offered, such as the 3S joint, Sony, Siemens home appliances with, such as color TV + fridge + washing machine, so the purchase price more favorable. Bicycle gifts can also be presented. In addition, price packages, such as at least 10 thousand yuan to send a bike one, sent over 30 thousand yuan LCD TV.
According to market characteristics and demand during this period, the country launched the United States in particular "4S + Family Package Portfolio" series. "4S" means Siemens, Panasonic, Sony, Samsung and three other joint venture brands, but also for the country and U.S. stores professional service of a high degree of generalization. The "+" represents the two concepts, one refers to "four major joint venture brands + Country United States" joint marketing model, but also will highlight the "home" concept.
Suning: Package sales over total sales Liu Cheng
Market, according to Su Ning, the Minister of Dongguan Yin Jun introduction, from 8 months late, sales of home appliance packages found significantly increased, mainly due to wedding, new home renovation season to come. Appliance package products more in line with gold 9 silver 10, home improvement season market to provide consumers with a convenient way to buy this type of consumer appliance package store sales of home appliances accounted for more than 60%.
Reporter learned in all supermarkets, the current consumer appliances in the store where purchased package is divided into two types: the same brand and different brands. For example, Haier sets of the same brand appliance package, similar to the "TV + Panasonic Samsung Siemens Fridge Air conditioning +" of this model are of different brands of course. Every single package total from more than 20 thousand yuan to 20 million range, 80,000 to 10 million packages around the best-selling.
Fashion appliance market strong Xiaoyan, Head told reporters that the benefits package the same brand, with the appearance of unity and coordination functions, after-sales service can step in place, consumers do not save more than one invoice, a phone call can solve all the problems , save time and save trouble. The advantages of packages of different brands is reflected in each brand has its own different strengths, for a large choice, personalized strength. According to her, from the current sales situation, buy different brands of packages in the majority, accounting for about 70%.
States United States: total customers to buy appliances packages total Qi Cheng
Advertisement Promotion Department, Dongguan China
U.S. outreach to Qin told reporters that the purchase package at great discount prices, consumers buy packages of goods, compared to single purchase, the general can enjoy 10% to 30% discount , the greater the amount, the more concessions, gift value is much higher. Reception day package customers purchase appliances for 70% of the total amount of more than customers; weekend, set the share of consumption in the home appliance stores is very high, accounting for week 40% of total sales of more than 50%. I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as hospital id bracelets , active ankle.
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