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Chang Ahn Jung by big tree
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Chang Ahn Jung |
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Business,Business News,Business Opportunities
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Suning Chang Ahn Jung-store re-opening target
Notebook Computer , Makes no pretense to send "spies" gather the price information
States United States , Medium and large shops have been opened to Zhongguancun, the heavy Zhang Suning upcoming weekend's Ahn Jung-shop also known as the North China's largest computer
Sell One area. Home Appliances Marketplace Have begun to enter the IT sales of digital products.
"Will soon re-opened on Saturdays and Ahn Jung-store Suning will result in North China to fight the largest area of computer sales." Yesterday, Suning Electric Fan Zhijun, director of North China revealed to reporters, Ahn Jung-store Suning will exert dominant cheap trick and Zhongguancun shopping, laptop computer over the weekend two-day decline in the maximum reach 30%. The average price reduction of 10% notebook
According to Fan Zhijun, director of Suning Hua North
introduced as Suning in Beijing Sign shop, this store the past 20 days, Ahn Jung-closure adjustments, loss of sales of 40 million yuan, the purpose is completely upgraded to shop 3C.
For the outstanding information products, Ahn Jung-store Suning after transformation into the computer, digital, communications, product display and the most visible position on the first floor. Also refer to Japan, Europe and the United States and other developed electrical
Chain Shop Standard Take the consumer-based "experiential" consumption patterns, such as the capital of the first
Intel Experience the area, showing Intel's leading-edge products and technologies. And first time digital products and
Mobile In accordance with the resolution and sale price of a different partition.
Shop in the re-Chang Ahn Jung-fired super computer sales area of the name, is the price advantage of Suning and spend: the average price of notebook computers reduced by 10%
IBM , HP , Toshiba Etc. Brand Laptops are more than 20% decline;
Founder Laptop fell more than 30%. Lower prices, while still large-scale return of cash card activity.
Competition Opponents pointing Zhongguancun Fan Zhijun said, in addition to community-based store or to the traditional home appliances, the future will Ahn Jung-store Suning standard, and gradually transform the existing Beijing-store, increase IT digital components. It is reported that the income information products Suning Beijing has been accounting for 40% of total sales: one IT digital and mobile phone were 25% and 15%. IT digital revenue this year than last year 3 times. State Council Development Research Center of Market Economy Research Institute, said deputy director Lu Renbo, computers, communication type information products has become another important appliance stores profit growth.
Suning Xu Zhengfei Beijing branch marketing manager, said in a notebook, digital and other areas of the country is not U.S. rival Suning, Dazhong, but Zhongguancun Hailong, Dinghao such as Computer City. He said the store Suning College Road, Zhongguancun, or even send someone to spy on every day, "the enemy" and then back to the IT Division Suning Beijing Branch to develop IT Marketplace with models at least lower than 300 yuan? 500 pricing strategies.
Computer City To change people to stay Following the country settled in the United States
Zhongguancun high-profile, medium and large in July launch a "subversive Zhongguancun" operation, Suning open challenge again in Zhongguancun, a
Home appliance chain And PK Zhongguancun war has broke out. Several
Appliance Retail Giant is preparing to shop as it was to squeeze as many mobile phones, eating IT channel business market.
In Lu Renbo view, home appliance chain's bottom line is cheap, and brands. As chain stores purchase large, and many are factory direct supply or buy sell, so can not compare with the traditional IT channels, the price advantage. In addition, the appliance store brand, and consumers will feel as Gome and Suning, Dazhong buy IT products, than in the Zhongguancun individual stalls to buy more secure.
Zhongguancun at this time are full response will be opened next year, "e world" 60 000 square meters of electronic stores. But the ambitions of Suning stores and other home appliances have also been caused by the vigilance of Computer City. Dinghao
Plan Head, told reporters that Ahn Jung-store re-Zhang Suning, they will definitely send people out to market in order to make countermeasures. He said the park's strengths is the variety of goods, with many new
Listing , High-end products, home appliance stores are currently limited to the brand, notebook computers and digital products, electronic store within a short time has not set foot in the main business of computer accessories in these areas. Moreover, the consumption habits of Zhongguancun Culture has gathered enough popular.
1 Zhongguancun vendors CEOs That the share of groups and the Zhongguancun model and Gome, Suning, Dazhong than like Wantong
Clothing Wholesale City and the Friends, the lack of individual stalls
Integrity Result in some loss of customers. However, she stressed, Zhongguancun is trying to increase value-added services for consumers through to retain customers.
Observation Policy makers began to tilt to the appliance stores
Although the Zhongguancun IT manufacturers in the hearts of the location can not shake, but let the computer the city had to face is that the policy makers are accordingly inclined to the appliance store. It was learned that many IT companies have set up special services for large home appliance chain enterprises
Client Department and appliance stores to actively establish contact. Founder President Qi Dongfeng, held in Suning machine sales activities of a particular signature, said Founder more than 60% of sales from several home appliance chain Suning.
Lu Renbo predicted, although the field of home appliance stores involved in IT is not long, however, the rate of expansion is astounding. IT digital product sales of the chain model is the trend, "the coexistence of these two models will be 3 to 5 years." It is reported that Dinghao is planning to open stores. I am China Manufacturers writer, reports some information about sunvision , axion portable dvd player.
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sunvision, axion portable dvd player,
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