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"jinjiang Mode" To Defeat The International Brand Of Domestic Sports Brand by big tree
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"jinjiang Mode" To Defeat The International Brand Of Domestic Sports Brand by BIG TREE
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| Article Posted: 09/17/2010 |
| Article Views: 27 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 551 |
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"jinjiang Mode" To Defeat The International Brand Of Domestic Sports Brand |
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Business,Business News,Business Opportunities
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Anta, Qipai, seven wolves, Rimula ... ... CCTV sports channel, the 1 / 4 of the advertising firm is the county-level city of Quanzhou, Fujian Jinjiang brand. "We have produced 5 consecutive years become the first sports brand in sales volume." Anta Assistant Pei Wing-lok, president of China Ltd., said, "Nike, Adidas such foreign brands in China, the brand has already been defeated in Jinjiang . "
Si Pin and foreign brands are not big cities
Anta is a private enterprise established in 1991, is the first brand of Jinjiang's sports brand, its not done to any foreign sports brand OEM's history to this enterprise as a "descent authentic" Chinese brands.
"In fact, although foreign brands sell well in the big mall, but in the secondary market, they have to die or even tertiary markets." Bae said, Anta opened in thousands of stores nationwide, the large middle income consumer groups in China As a market group, "In fact, most sports brands and Anta Jinjiang are taking such a 'Jinjiang Model', do not, and foreign brands Sipin stores, but stores in 23 cities fight to 'vertical integration 'advantage over foreign brands. "
10% of the profit out ads
Just a Anta, the annual CCTV ads reached a million, a company will spend 10% of the profits on advertising. Five sets of a large number of ads in the CCTV has become a "Jinjiang Model" part of every year on CCTV, to open a special trip to Jinjiang Investment Council, Jinjiang's sports brand manufacturers believe that a lot of advertising investment may well increase brand awareness.
In addition, renowned sports brands and sports stars signed up in advance please them as brand ambassador, later signed them into their own stars, sports stars, by the increasing influence of public awareness of their own.
Each year, millions of R & D products
ANTA brand strategy earlier and more than 20 companies now do their supporting products, supporting manufacturers and many are foreign brands of line production products.
"Our product development costs for each year in more than 10 million yuan." Bae said, Anta very early and developed a domestic brand shoes with the national standards, then, the only country in turn Anta Sports Science Laboratory successfully get your business to own industry standards and branding on the upper hand again.
Pei said Anta in two years in a shoe park set up factories in Chongqing, the Chongqing own brand of shoe with no business can get done for matching orders.
"Brand building up the city" strategy
In 1998, Jinjiang that "up the city brand" strategy. Currently, Jinjiang, China has 54 well-known trademarks and brand names, county-level city in the country which is the largest.
Currently, there are textile enterprises in Jinjiang 3300, the annual output value of 28.5 billion; a shoe company 2300 annual output of more than 700 million pairs of sports shoes, accounting for 40% of the Chinese market, international market 20% of all the world's sports shoes.
Pearl River Delta, southern Jiangsu, Wenzhou, Jinjiang, China's economic development model as the four models. I am China Manufacturers writer, reports some information about cheap putter , ben hogan iron.
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