At present, China's total Solar Energy More than 5,000 water heater manufacturers. Distribution: to 50 million yuan more than 100 businesses, nearly 30 core companies. Solar water heater with a certain amount of more than 1,000 enterprises, of which Sell Revenue more than 100 million yuan more than 10 companies, 50 million yuan to 100 million yuan more than 30 companies.
1, market capacity and the solar energy industry landscape unlimited money:
Chinese solar market after years of cultivation on the end of the century, have been unveiled. Entered in 2009, showing the rapid development of the industry trend. Market is showing great prospects for its immense. According to industry authorities expect 2009 domestic solar market capacity will be rapid growth is expected to break through 100 billion. Ordinary profit Home Appliances 3 to 10 times Project Higher profits, optoelectronics, temperature display products and a brighter future! Installation of a residential water heater sales of up to hundreds of million; a street of photoelectric lighting sales could reach several hundred million; Wen-ping Energy Glass at an annual rate of increase of 15%, the market potential is considerable.
Second, macro-environmental analysis: 21 century, China faces Energy Shortage and environmental crisis. In recent years, solar water heater market capacity growth rate of 20% to 30%. Countries have introduced renewable energy law and policy of solar power to the countryside, we can see that countries attach great importance to Green Environmental protection Industry, by 2015 the national penetration rate of residential solar water heaters will reach about 20% to 30% to 232 million square meters of possession, the annual average growth rate of 17% ownership in China's solar water heaters more than 90 million square meters, annual growth rate of nearly 30%. State Council Development Research Center of Market Economy Research Institute Survey: market demand over the next five years, more than 1,500 million units, the market potential.
3, solar water heaters, universal status:
Solar market business opportunities, the current solar industry has experienced 18 years of development, industry has begun to take shape, solar water heater industry has been gradually developing the brand, according to national data sector statistics, in 2008 the total output value of 600 solar water heater about a billion solar industry output that is far less than the leading home appliance industry, the company's annual sales. Solar water heaters currently less developed regions of western China is less than 3% spread, the volume of developed areas spread of 7% -10%, and rural market has just started bringing home appliances introduction of solar energy subsidies, the solar energy enterprises to the country The heart, palpitations, upset the countryside, not a strange thing, just because of the participation of national and state financial subsidies, it evolved into a countryside throb with frenzy. For most of the solar energy business, its market, this is in rural areas, while rural markets appears blowout formal spectacle.
4, the market problems: Low threshold because the industry, the Chinese enterprises engaged in production of solar water heaters, quite a mixed bag, light a brand, there 5000 - more than 10,000.
Some second-tier brands in the industry because there is no core high homogenization of competitive products, can only rely on low prices to gain living space, in the management level, production scale are limited by the low price of only low-cost or even " assembly "(vacuum tube solar water heater is solar, water tanks, stand pipes and other major parts and rigorous testing is not controlled through the manufacturer, providing uniform, even by the casual purchase of sales outlets piece assembly made of) to get so low costs will inevitably lead to lower quality.
As benefits, many no-name manufacturers of solar dumping way to open up the market, short-term profits: This product generally lower prices, less impact in the market, in addition to particular brands, most of the flow rate than slow. However, if the agents according to their own market analysis to identify the possible reasons for the success in the local market, small organizations listed programs actually do up, profits will be considerable. But because product quality and brand image, very difficult to lasting profitability. Temporary support: the more power the smaller manufacturers to rely on the agent's power to develop the market, therefore, compared with the well-known brand, common brand is used on the agent more purchase incentives, high discount, credit, preliminary to the direct , affordable and effective support. Long-term service pressure: no-name because of lower prices, production and poorly equipped, can not guarantee product quality, to bring a lot of services to Dealer risks, increased service costs. Dealer sales eventually lead to greater losses greater. Shrewd businessman always insist on doing acts of service end, they know what they want, so what to do. There are also some speculative traders to the mix a couple of years and then receive hands on, retire or change jobs, to proceed on immediate profits, earned one point is one percent. This is the whole industry and the greatest harm to consumers.
5, the general direction of market trends:
Solar water heater solar energy because this is the benefit of renewable energy, with energy saving, environmental protection, convenience and low running costs, in popularity. However, because solar energy is low grade energy, the use of greater technical difficulty, limited by natural conditions, subject to geographical, seasonal and other constraints, only outdoors in the summer or spring, higher temperatures during the hot water can be better quality, and even if these periods, but also by the overcast and rain weather restrictions, can not "weather" to use. And solar water heaters installed in brush layer of restrictions to be technical reasons for the further escalation of high-rise building wall and building integrated solar energy is the future trend of development, as solar water heaters married really only a handful of R & D capabilities of manufacturers, which have tested solar industry witness the development and strength of the brand issue.
Current national standards are being introduced solar energy, solar energy industry has begun to reshuffle, the brand focus is a trend (such as: home appliances industry is beginning to have five or six brands, after several years of market competition on the rest of Changhong, Skyworth, Konka and so few brands of) brand will focus on solar energy industry in the future, all the solar energy industry is gradually cleaning industry, selected brand to success flag Chinese solar water heater industry. Can be said that there is no solar energy industry is currently saturated theory. How long are the development of specific space, in accordance with the present market situation of solar water heater market is just beginning. I am an expert from Mp3 Player Manufacturers, usually analyzes all kind of industries situation, such as snickers chocolate bar , destoner.
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