China in 1996, most people are still using film cameras, most businesses office use stylus printer
In this year introduced the industry's first photo printer, Epson StylusPhoto, so the "Print Photos" a reality. Starting this year is so far account for 12 consecutive years Epson printer sales volume of China's overall championship position.
Based in China Seiko Epson Group's business in China started in 1985, when Epson Technology (Shenzhen) Co., Ltd. is mainly responsible for the production printer. By 1989, Tianjin Epson Co., Ltd. set up in the printer heads and key parts of the production and sales. Established in 1986, Suzhou Epson Co., Ltd., is primarily responsible for liquid crystal displays, crystal and other electronic components sub-shock product development, marketing, Epson Group, over 40% of the global electronic components are produced here. Whether the Shenzhen factory, or the Suzhou plant, 90% of its products are sold around the world.
1998 years, along with the growing China market, Epson established in China, including the company's regional president?? Epson (China) Limited. As of March 2007, Epson Group's employees in China reached 34,920, accounting for Epson in the global total of 39.8%. Fiscal year 2006, Seiko Epson Group's total output value was 66.235 billion yuan, output value of China was 24.023 billion yuan, accounting for 36.3% of the total.
Meanwhile, Epson has also been made in the Chinese market strong results. Chinese printers Epson printers for years reelection overall sales now top and become the best printers on the market the brand. The Epson projector, micro printer, mini-LCD display products are also among the best in China.
China really become a Epson production and sales of strategic importance. May 2004, Epson approved by the Chinese Ministry of Commerce, was "regional headquarters" qualification, became the first to obtain marketing rights in China, foreign-owned enterprises. Not only can sell its investment in China production of products, while direct importation, sale Epson factories around the world products, and provides comprehensive after-sales service.
Digital Future 2002, when digital cameras gradually rising in China, the occasion, Epson on digital imaging strategy for the proposed "Digital Photo E Plan": Easy, Economical, Experience, Excellent, Enjoyable. By 2003, Epson made "EPSON = PHOTO" concept. People want to break free of the basis of creativity, access to digital video to bring freedom and happiness, Epson will be low-cost digital products of high-end, with the populace and to maximize the information society to adapt to ordinary home users high-quality photos the output and input devices. EPSON
Throughout the development of the Chinese market, not difficult to find, EPSON mastery and vision for the market is an important factor in its success. Beginning to enter the Chinese market, China just have PC, so Epson stylus machine to the main business in 1997, Epson introduced the inkjet printer; to the maturity of the market in 2000 with the introduction of the Epson scanner , laser and large format machines. To continue to make market success. Now Epson again turn their attention to the average family's enthusiasm for digital. Epson (China) Co., Ltd. General Manager Ushijima l said that the current proportion of China's domestic print market is still very low, accounting for about 10% of print volume, generally in the overseas account for 30% of the market potential is still very visible large, Epson have confidence in this market do a good job. I am a professional writer from Mp3 Player Manufacturers, which contains a great deal of information about wheel clamping companies , guardrail used, welcome to visit!
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