In the consolidation of the Northeast and occupied the headquarters of Sichuan, Guizhou, Jiangsu, Anhui, higher market share, the China Resources Snow wants to bang into the Beijing market action is in a deadlock, in addition to low brand awareness in Beijing make it the embarrassment of , the competitor is ordered to block the development prospects of the market in Beijing has cast a shadow. Snow to Beijing Yanjing check
encounter 5 months to October has been the Beer Consumption season, the annual beer Wine War has already started.
The beer Wine Giant to seize the market, have started a new round of expansion. China Resources Snow became the most active market, a member of the national market in expansion territory, while trying to make great efforts to open the Beijing market, has led to disputes between and Yanjing Beer.
Dealers, according to Snow said Snow and Yanjing long war, both salesmen and dealers often conflict. Second half of 2009, snow to expand market share in Beijing to set up Beijing Sell The company responsible for Beijing's beer sales, personnel from the initial expansion of less than 100 people to 400 people. Launched in early snow fresh juice wheat beer and Yanjing Beer Competition, the two sides battle for upgrades. However, snow in mid-April this year found that a large number of acquisitions Yenching snow juice wheat, the way to check snow displacement expansion. According to earlier media reports, both salesmen also due to "collect wine" over the outbreak of physical conflict. The snow has already collected some snow Yanjing Beer evidence of a hostile takeover bid to SAIC filed a complaint materials.
A snowflake largest beer distributor in the Shijingshan District, told reporters after the incident, many shops do not dare to sell Snow beer, it's beer sales volume decreased three percent.
However, this has been strenuously denied Yenching. Yanjing Beer Group or the person in charge told reporters yesterday: "This is their (snow) the hype, they reverberate in the Beijing market, as the benchmark on to Yanjing, to enhance their visibility, such as awareness raising, and their goal is achieved. At present, we say, we will fall into the trap of hype for them, so we can only wait and see. "
Snow in Beijing into a "no one considered" embarrassing
2006, the China Resources Snow began to aggressively market penetration to Beijing, and Yanjing, Qingdao, Beijing, the first time the two beer giants "play together." However, interviews with some of the snow dealer told journalists in Beijing in recent years, sales of snow have been relatively stable, even after the second half of 2009 a large number of Distribution Issues, and no significant growth and improvement.
Fact, Yanjing Beer, a dominant market in Beijing is an indisputable fact. Data show that in recent years has been dominated by Beijing Yanjing 85% market share, both previously determined to win a larger share of Beijing, Qingdao beer, or speed up the layout of the National Resources Snow, are difficult to shake the status of Yanjing Beer in Beijing .
Reporter visited a number of Alcohol and tobacco Supermarkets, convenience supermarkets, kiosks and food stores found that most do not have snow beer. The shop to have that sold for some time before, because consumers recognize only the Yanjing brand, selling good beer and even snow can not sell the passage of time has not sold.
A supermarket boss of anonymity told reporters: "Early last month, they (the snow) the clerk brought two boxes of beer, also sent a bottle per case Coke Let us sell. However, there put in place more than a month, not sold a bottle, only the bottle is the just-opened to try the next time your taste, and the rest carried away on the phone to them. "
Thus, China Resources Snow in Beijing market acceptance is low drag its development in Beijing, one of the main factors. I am an expert from Mp3 Player Manufacturers, usually analyzes all kind of industries situation, such as acrylic award plaque , metal address plaques.
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