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Beyond The Domestic Color Tv Brands Will Be Fully Foreign Brands by big tree
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Beyond The Domestic Color Tv Brands Will Be Fully Foreign Brands by BIG TREE
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| Article Posted: 09/11/2010 |
| Article Views: 35 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 752 |
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Beyond The Domestic Color Tv Brands Will Be Fully Foreign Brands |
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Business,Business News,Business Opportunities
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Four of the New Year off smoke
TV
Market, domestic brands reported a victory statement. Almost the same price in the melee in the promotion, foreign brands defeated Why? In this regard, Skyworth
Guangdong
Branch General Manager Zhong Zhifeng Times reporter in an interview to receive information, said foreign capital on the LED backlight
LCD TV
(Hereinafter referred to as LED TV) and the layout is completely lost, LED TV will be foreign-made brands beyond the important comprehensive tool.
Big changes on New Year's TV market over the previous year
Information Times: New Year's Day this year, Chinese and foreign TV market ReheaterTubes Explosion TV price war, how to assess each other's performance?
Zhong Zhifeng: Year last year the performance of joint venture brand bravery, and this year is totally dominant domestic brands. In fact, this New Year's Day, Chinese and foreign TV price positioning has been very close, but consumers apparently prefer a higher cost of domestic color TV. Such as 32-inch LCD TV the minimum price 2999 yuan, but the price of foreign TV is often the OEM OEM machines or "bare metal" (ie without any additional functionality), and we have the price of color TV was "cool video" and other features.
The other hand, foreign capital only for small size of TV promotion, domestic color TV was mainly significant for large size TVs to let, while the large size TV is
Sell
Mainstream. New Year's Day sales this year, we achieved year on year growth for several times.
Information Times: It is reported that in December last year, you have only one month to complete the 2009 fiscal year (April 2009 ~ March 2010) annual sales target of 30%, how to achieve it?
Zhongzhi Feng: First of all, we seize the opportunity to upgrade their technology, We are mainly focusing LED backlight LCD TV (hereinafter referred to as LED TV) ushered in blowout sales (total sales of about 60%), driving a full line of products really looks like. Second, the state launched "
TM to
"," Home appliances to the countryside "and a series of stimulating domestic policies to promote our sales. And with foreign second and third line of the brand shrink, retreat, we have to seize more market share.
Already behind foreign TV Innovation
Information Times: According to recently released new foreign investment strategy, greatly enhanced the low proportion of new products, indicating that the size of liquid crystal TV has ushered in demand, they can get low pricing strategy of ridiculous city? This year's LCD TV market will see what characteristics?
Zhong Zhifeng: At present, a second-tier city market, the proportion foreign TV is 6:4 compared to 7:3 in the rural markets, or even 8:2.
This year you will see
Sharp
Sony and other foreign brands will seek the help of "home appliances to the countryside" rapid market penetration to 34, on the contrary, in the rural market has been to lay the foundation of the domestic brands, are focused on consolidating and expanding urban centers in the first-line success.
I think as
CRT
Era, the foreign "brand premium" after dark halo, and the panel industry chain to the mainland to further improve the layout of the LCD TV era will eventually be dominated by domestic brands.
Information Times: the product itself can be only in respect to compare advantages and disadvantages of foreign TV do?
Zhong Zhifeng: Recently when I went to Japan to study found that almost in the Japanese market the latest and most high-end color TV models in the domestic market can find, but some domestic models on the market two years ago. In addition, in the Japanese market could barely see the LED products, indicating the ability of foreign brands in innovation has been completely backward, but to use "cheap" strategy to hide their lack of innovation.
Same is true of the domestic market, LED LCD TV, LCD TV as an upgrade product, compared to foreign investment, domestic brand of technology is more mature and stable, to grasp more market discourse, while its LED industry chain I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as penis enlargement extender , acupuncture needles.
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