Ji Menqiao
North Third Ring Road East,
States United States
Stores nationwide sales champion Beitaipingzhuang shop stationed here; with just a few meters apart, Suning
Electrical
Beijing flagship store just opened. One kilometer east, countries large and medium U.S. Eagle stores and shops altogether Madian neighbors became separated by a wall. In the North Third Ring Road Madian to Beitaipingzhuang Along the region less than two miles, already has four home appliance stores.
Stores in the last 3 years, the number of "explosion" at the same time, Beijing retail sales of home appliances but not as rapidly as the number of stores. Appliance stores in the fat power "enclosure", but also had to face, "shop more customer-less" reality.
Store big speech, "Empty City"
On the first floor of the cell phone counter, several customers standing sparse, but in addition to mobile phones outside areas, large tracts of
Small appliances
,
Digital
Camera and
Computer
Area, there's no one customer. This is at 10 o'clock on the 23rd of this month, reporters Ahn Jung Bridge in Suning stores in the north to see the scene. Known as the "golden sites" layer of Commerce at the Bottom like this, three of the operating conditions of the second floor is bleak. Reporter
Air conditioning
,
Washing machine
And
Refrigerator
And other sales regions in a circle, only to find who is consulted
Consumption
Persons. "If not engage in activities like this usually traffic, no people." Said a staff member.
In Da Wang Road Dazhong Electronics store, the situation is worse than. 3 layers in large and medium electrical
TV
Sales area, almost all of the TV are not open, the screen pitch black. "Customers usually very small, we put
TV
Off, but also save point power, until it was bought on again. "Said a TV brand promoters. Profit fell a single store credits
"I urge you an account balance. Three years ago, Beijing, more than 50 home appliance stores. Currently, there are already more than 170 stores, the number is more than 3 times 3 years ago. The home appliance market, the capacity of the Beijing annual growth of only about 20%, so that equal shares down, single-store appliance store sales growth may be how? "for certain home appliances stores claim to be" single-store sales rose 100 percent, "saying, Gome president Chen Xiao said in an interview, store expansion faster than the consumer electronics market growth rate, is the main reason for poor effectiveness of a single shop.
"Gome promote more sales from the expansion of the scale instead of just the store-effective upgrade." Chen Xiao revealed that the first three quarters of this year, the new Gome opened 85 stores, the total number of stores to 672 Although sales were 70.46% of the high-growth, but its single store sales grew by only 0.76%. He said, has recognized the national single-store sales decline in the U.S. this year, 26 stores have closed, and will continue to "focus on stores
Network
Optimization. "Expert excessive waste of resources shop" This shop is a waste of resources! "Faced with the hottest consumer electronics market, the State Council Development Research Center of Market Economy Institute deputy director Lu Renbo that the number of Beijing's home appliance chain store has a surplus to continue to shop and can not drive the overall demand. In other words, to open more of the shop, overall market capacity is the same. So even a single shop in a loss of profit decline was normal.
Some large appliance makers point of view is also consistent with this. They said home appliance store in Beijing's explosive growth, and did not give them more sales, but in cost of sales, causing a significant burden. Into the shop to store the charge, covering expenses, promotion
Management
Fees, Dianqing fees, will increase as the number of stores increased, while total sales have not increased, and this is a factory for the "pain" thing.
News Links
The new store will be closed to get together
By the
Business
Department issued the first domestic appliance retail industry standard "appliance specialty store" to be implemented from December 1, the appliance stores "get together" to make the limit behavior of shop. Department of Market System Development Leader, said the new store to open stores with the same distance between the professional should be controlled at 1000 meters away.
Important information for the appliance store denounced race to build a "flagship store" phenomenon, "standard" provides the following business area of 6,000 square meters and 10,000 kinds of business the following varieties, should be allowed to claim flagship store. In addition, the home appliance specialty store sales of goods shall not reduce the quality and after-sales
Service
The level of inferior quality goods may not be as prizes, gifts.
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