|
|
 |
|
|
It Bag by big tree
|
|
|
It Bag |
|
|
|
|
|
Business,Business News,Business Opportunities
|
|
History
The term was coined in the 1990s with the explosive growth of the handbag market in fashion. Designers vied to produce one bag that would sell hundreds of thousands of units by becoming the bag "of the moment" -- a single handbag style that would spread like wildfire in popularity through the intertwined worlds of fashion and celebrity, aided by clever or just plain lucky marketing. Another way to define them is to say what other bags are not: "They are most definitely not it bags in the sense that they become isn't bags the next season." (Poppy Harlow)
As consumers have become more demanding, and in the face of structural changes in the handbag market, the "It Bag" is declining in popularity. More and more fashion companies are diversifying their offers, and no longer does one style blaze through a season.
Examples
Herms Birkin, named after actress Jane Birkin
Herms Kelly, named after actress and later Princess of Monaco Grace Kelly
Balenciaga Motorcycle
Blumarine B Bag
Bottega Veneta Knot
Botkier Bianca Satchel
Botkier Trigger
Bulga Butterfly
Caprice Bianca Large Weekender
Chanel 2.55
Chlo Edith
Chlo Paddington
Fendi B
Fendi Spy
Givenchy Nightingale
D&G Lily
Dior Samurai
Dior Lady Dior
Kooba Sienna
Louis Vuitton Speedy
Marc Jacobs Stam, named after model Jessica Stam
Marcela Calvet Fay Dorys in alligator
Prada Fairy Bag
Rebecca Minkoff Morning After Bag
YSL Muse
YSL Downtown
Treesje Asher Grande
Longchamp Le Pliage
See also
Birkin Bag
References
Eric Wilson, New York Times, "Is This It for the It Bag" Nov. 1, 2007
Poppy Harlow, "The "It" Bag That Isn't" , Showbuzz.com, February 9, 2007.
"The It bags...a must?" , Softpedia, January 22, 2007
Hottest "it" bags of the moment , Handbaggers
^ Corcoran, Monica (January 20, 2008), "From 'It' to Obit", Los Angeles Times: p2
Categories: Bags (fashion) I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as hooded fleece jackets , fleece hooded jacket.
Related Articles -
hooded fleece jackets, fleece hooded jacket,
|
Rate This Article  |
|
|
|
|
|
Do you Agree or Disagree? Have a Comment? POST IT!
| Reader Opinions |
|
|
|
|
|
|
|
|
|
| Author Login |
|
|
 |
Advertiser Login
ADVERTISE HERE NOW!
Limited Time $60 Offer!
90 Days-1.5 Million Views
|
|
TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
|
|
|
|
|
GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
|
|
|
|
|
LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
|
|
|
|
|
ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
|
|
|
|
|
DONNIE LEWIS
I'm an avid consumer of a smoothie a day living, herbs, vitamins and daily dose of exercise. I'm 60...more
|
|
|
|
|
SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
|
|
|
|
|
PAUL PHILIPS
For more articles, blog messages & videos and a free e-book download go to www.NewParadigm.ws your p...more
|
|
|
|
|
ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
|
|
|
|
|
STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
|
|
|
|
