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Vs Category 3c Stores One by big tree
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Vs Category 3c Stores One |
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Business,Business News,Business Opportunities
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4 years ago, a Taiwan network
Expert Have to ask: consumers "may be the time to buy a computer you Shunbian Mai refrigerator?" There
Shopping To do it, they even hope to household appliances, IT,
Mobile 3C products, such as trading are included in the bag. Through the electrical, assembly
Computer Profit avalanche, mobile phones, digital,
Notebook Computer as appliance Marketplace And Computer City, the remaining fat in the eyes.
Recently, States United States China Plaza, announced recently to open a second South
Flagship store An area of 5,000 square meters. Marketing Director South China adopted country the United States, said the high cluster, store the reason China Plaza site purpose is to truly enter into the core business district, not to mention China Plaza is located in the cemetery west, the mobile phone market is the largest distribution center in Guangzhou. Similarly, Wing-lok, put the address of the next shop in the Milky Way entertainment city election, but here is the heart of Guangzhou IT digital products
Sell Area. Suning Electrical South Management Centre Director Zhou Xiao Zhang said in a clear, digital communication and the development potential of IT is absolutely more than the traditional large appliances, the development of Suning's 3C
Strategy Goal is to achieve IT digital, communications sales to become the backbone of the Group sales of appliances. Pacific Computer City has two positioning as a digital city; the end of the year will be opened in a western bainaohui Information Plaza, will have to draw a layer of proprietary phones, sold at the Tianhe business district from the phone to IT.
A pot of soup being stirred up??? Merchants, manufacturers should be challenged, your life is also facing the impact of consumption.
Mobile phone chain advantage: professional services
Reporter interviewed Henry and the National Association for the letter, found in the United States for the country's march into the cemetery of the West and Wing Lok Tianhe, they show a calm self-confidence. Guoxin Zhong president told reporters, "professional store selling not only phones, but also a number of professional services, such as telecommunications
Operation To co-operate to distribute telephone numbers, mobile phone pre-pay and so on. The universal realization of the direct supply vendor mall, so little impact on us. And different consumer groups should have different specific services, such as M-Zone users have special flagship store, which is difficult to meet the comprehensive store. "United States and other countries can sell a comprehensive appliance stores routines used in mobile phones, digital products, it?
Appliance Marketplace advantage: Platform and Network
Reporter has learned that almost all mobile phone manufacturers with
Home appliance chain Marketplace direct supply agreement signed. Relative to the professional IT and communications stores, home appliance chain enterprises have a huge national chain platform and the scale of procurement, customer information systems for the consumer end markets, and information appliance manufacturers to establish a smooth information exchange platform, and rapid response information is 3C which is the basis for the development appliance, home appliance chain stores it has been constantly strengthening its linkage with the expansion and upgrading. "Such a large sales network and information network is not a professional store to have."
Computer City: home appliance chain can not do IT
Insiders believe that the whole system of domestic IT channel
Operation The basic law has been used for many years, the operation means,
Excitation Approach to implementing the process has fallen into the "tired old" and
Cycle Being. Channel is full of variables is simply because IT market from a seller to the buyer's market changes.
While professionals is that, IT and the integration of non-IT channels seems to have become fact, but the problem is not so simple. To be a store, most important thing is to make features. This distinction between the market the way to go. IT business circle in Tianhe example, some stores to
Consumables Accessories wholesale and DIY Center. Others take the high, end-user oriented, so that here the formation of the high and low scattered features. Almost all the supermarkets are positioning seems to have everything, it seems nothing. In addition, there are experts believe that "IT products, home appliances sales channels there are deficiencies, can not completely replace the traditional IT channel." Such as DIY home appliance chain is not part of the computer because the computer from the physical components, each of parts from different manufacturers production, with one
Taiwan Power Company Brain may have 600 permutations, while the appliance is implemented channel supplier management, parts manufacturers can not be connected directly.
Consumers to work in foreign Ms. Huang integration on the very identity of the 3C: "3C convergence also depends on the management integration. IT and electronics product features from view, difficult to integrate. IT products have shorter replacement cycle , replacement of household electrical appliances more slowly, bringing the stock and capital
Risk Higher. Distribution Issues appliance store a large number of manufacturers has also brought to the enormous risks and pressures. IT home appliance chain is difficult to obtain direct support for the upstream manufacturers.
Joint NetEase newspaper survey: To purchase enough of a heat
United Netease technology channel newspaper consumption patterns on the 3C survey (http://tech.163.com/special/3/000915T2/3Cxi-aofei.html), received more than 5,000 of the total vote.
Results showed that Comprehensive stores and professional support for store not far. Choose to buy the place, the consumers to buy products, top priority is still to see the price and the discount rate, which is integrated GOME stores to attract customers such as the "killer."
In addition, 3C products, replacement frequency vary greatly. New products out faster mobile consumers for something else. Basically supply and demand needs, choose one for a year and two years for even a few for the large number. Replacement frequency of IT products is far less mobile, but the technology content and new features are also a major factor in the promotion of consumption, select function is not enough to override other options for consumers. For home appliances products, consumers or the more traditional, choose only bad for the dominant role.
Overall, consumers generally tend to shop around after the purchase of cost-effective, in the same mall once bought all the necessary 3c product has not yet formed a great trend. Meanwhile, not everyone will pursue new technologies and new products, more people are willing to wait until the new product down the right price before buying. In the short term, professional store will remain integrated store of rival.
GOME Electrical Appliances reporter interviewed City and Computer City, found that some consumers: to computer
Shops
Buy IT products, mostly skilled young people, many are still IT players, "and 3C to the United States and other countries basically do not have the store's computer expertise of users, aged over 40 years of age, for them, the credibility of well, have excellent after sales service is the reason 3C hypermarkets I am China Manufacturers writer, reports some information about orchid seeds , freeze dried fruit.
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