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Electrolux Kitchen Appliances In China Market, Spending Huge Sums Storm by srf asgas
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Electrolux Kitchen Appliances In China Market, Spending Huge Sums Storm by SRF ASGAS
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| Article Posted: 09/02/2010 |
| Article Views: 19 |
| Articles Written: 515 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 578 |
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Electrolux Kitchen Appliances In China Market, Spending Huge Sums Storm |
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Business,Business News,Business Opportunities
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Electrolux announced in Hangzhou, the initial investment 10 million U.S. dollars, solely in Hangzhou to establish hood, cooker kitchen appliances production base mainly. Electrolux had already invested 55 million yuan for the production base of infrastructure investment and reform.
Kitchen Home appliances with annual sales will reach nearly 10 billion
This is following last year's wholly-owned refrigerator built in Changsha
Washing machine Production base, the Electrolux complete restructuring of its business in China is another major wholly-owned operations. Don Gadsden, president of Electrolux China yesterday admitted to this reporter's interview in the China market through the past two years combined, Electrolux has a clear strategic focus of the current washing machines and kitchen appliances is the refrigerator two fields.
He also declared that it will gradually kitchen appliances production base in Hangzhou additional investment, so that not only supply the Chinese market, global Electrolux kitchen appliances at the same time as export bases.
This, the Chinese appliance Association Huodu comments to reporters, said Fang, China's sales of kitchen appliances in order to increase the rate of 35% per year over the next five years, sales will reach nearly 10 billion yuan every year. "But overall, the kitchen appliances industry is still the brand is not focused on" the stage where Chinese and foreign well-known home appliance giants are actively using the scale of production capacity expansion at the same time, enhance the competitive power industry throughout the kitchen level.
's Confirmed as the first involved in international household appliances kitchen appliance manufacturer, back in early 2003, Electrolux had entered the field of kitchen appliances in China. However, Electrolux was mainly through the 5 different commission domestic suppliers OEM manufacturing.
Additional investment this year will gradually
Is clearly the market two years testing the waters, so Electrolux tasted the sweetness of the Chinese power market kitchen. Dai Huaizong its China marketing director, said to this reporter, for the full expansion of kitchen appliances business, Electrolux plans to invest an additional one after another this year will, on the one hand to increase the local design and development capabilities in China to launch both adhering to the Ilek Slovakia global professional standards of quality, but also, given the Chinese lifestyle and cultural differences of different household kitchen appliances.
The other hand, Dai Huaizong said, after another successful completion of the brand in the transition to high-end, Changsha, Hangzhou and two production bases in layout, Electrolux will increase marketing network channel development, "the preliminary plan is the current year only 400 retail stores nationwide 800-1000 extension to house. "
Home appliance giants have beachhead kitchen appliances market
Insiders say, the face of nearly 10 billion of Chinese kitchen appliances market, in addition to
Haier
, Vantage and other local brands eyeing foreign Siemens, Panasonic and other consumer electronics giant this year, foreign investment also went through the establishment of production bases, R & D centers across the board to enter the Chinese way of kitchen electric competition. Dai Huaizong admitted that "(China kitchen appliances market) this huge cake, will lead to major household appliances in 2005, a giant competition." I am a professional writer from Mp3 Player Manufacturers, which contains a great deal of information about wine rack manufacturer , slatwall display hooks, welcome to visit!
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