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Appliances To The Countryside: The Roller Coaster Style Fluctuation Behind The Warning by big tree
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Appliances To The Countryside: The Roller Coaster Style Fluctuation Behind The Warning by BIG TREE
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| Article Posted: 08/19/2010 |
| Article Views: 46 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
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Appliances To The Countryside: The Roller Coaster Style Fluctuation Behind The Warning |
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Business,Business News,Business Opportunities
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After selling more than half a year later, with the with 8,9 month Sell Continuous decline in the amount, the start of home appliances to the countryside reveals weakness. Compared with the original intention of the Government, compared with the expectations of the people, and rural areas compared to 4-year period, only half of the boom is clearly some short-lived. High tide of the past, whether it means the Quo Huimin Activities from entering low? Cold heater on something else, such a roller coaster-like ups and downs show?
"Success or failure Xiao He Xiao He," the refrigerator and Air conditioning
In February this year, China's household electrical appliances to the countryside starts started. Gansu nearly 8 months from the sales situation, the home appliances to the countryside to a certain extent promoted the growth of rural consumption of stimulating domestic demand has played a catalytic role. Gansu Provincial Department of Commerce to the information provided, closing Oct. 18, total sales of home appliances to rural areas in Gansu products 220 000 units (Department), the sales amount of 310 million yuan. Home appliances to the countryside to ensure the implementation of activities, Gansu and considered more than 1,400 sales outlets, these outlets all over the province's 14 cities, 86 counties, covering the urban area, county, town centers and some remote villages and towns, home appliances under the rural sales network of channels has been established, Gansu farmers can basically be purchased at local sales outlets to the provisions of the 9 class home appliances.
Comics: painting appliances to the countryside Yong-wen
Click here to view all news photos
Press interviews from the Hexi Corridor of Gansu Gansu and learned that most cities and counties in Gansu sales of home appliances to the countryside began to decline from August, in September continued to decline. Decrease is mainly due to more than 60% of total sales of refrigerators, freezers appeared in a downward direction. Commerce Department data released today showed that from January to September this year, the country sell all kinds of home appliances to the countryside products 20.831 million, sales of 38.82 billion yuan. Commerce Department data also showed that third-quarter sales of domestic appliances to rural areas there is a clear decline, which is from July, the nation's monthly sales of home appliances to the countryside of the second drop.
Analysis pointed out that monthly sales of home appliances to the countryside and refrigerators, and air conditioning products down a steep drop in sales. Refrigerator sales of 4.73 billion yuan from July to September fell to 25.2 billion in September, Central air conditioning sales also fell more than 42%.
Interview, the business sector, a number of analysts believe that the declining trend in home appliances to the countryside, because the sales accounting for the largest refrigerator, air-conditioning season is over, a direct result of 8,9 month of sales decline. Clearly, this year, refrigerators, air conditioners 2 products are the backbone of home appliances to the countryside, which also explains the other hand refrigerators, air conditioners and also in the hold up half of the hind legs dragged home appliances to the countryside. And as refrigerators, air conditioners is the durable consumer goods, replacement of a certain number of years, not annual update, which crowd out the market this year is equivalent to the space early next year overdraft, so that the product structure of the "2:7" display the activities of the vulnerability of home appliances to the countryside.
In fact, the reporter found in the countryside of Gansu, refrigerator, air conditioner sales dropped only bringing home appliances sales decline of incentives, the real reason is that appliances countryside activities start on the regional market research is not enough, know much Product not dealt with. In the rural market, the National launch of the products of 9 classes to the countryside, and some product market space for little or no space, some products already on the market is becoming saturated, and some products after the sale of these 8 months has been no market space difficult to arouse farmer enthusiasm for new spending. Therefore, the "blanket" type of appliances to rural areas after the initial excitement is hard to avoid cooling.
View of the countryside activities to be carried home appliances 4 years, ongoing product innovation, and constantly open up new market space, has become the policy benefits the country can produce long-lasting effect of the key. I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as pallet stackers , pallet lifter.
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