Medicine Industry is a competitive industry, with the constant improvement of national drug laws, industry efforts to continuously strengthen the supervision of the products becoming more homogeneous, more and more intense market competition, how to enhance the core competitiveness of enterprises and the brand has become enterprises are most concerned about the topic.
With the rising costs and downward pressure on drug prices, health care reform the New Deal facing the opportunities and risks, enterprise size and profits on the lack of coordination, and the development of the bottleneck has become increasingly prominent. Operating under increasing pressure, many companies have begun looking for a breakthrough Xunyiwenyao around a simple, easy to operate part been neglected by most businesses?? Product packaging, image improvement and design innovation.
Packaging is the most direct and effective Advertisement Vector
Designers once complained: "Company leaders do not attach importance to the design point, let us never participated in product strategy Marketing Meetings, usually used only to us as artists. "Indeed, today most of the Pharmaceutical companies High-level focus only on the production, Sell While ignoring the design aspects. Many pharmaceutical companies to get a new symbol, they do not consider how to plan the first image of product packaging, but free to design it hastily listed, or simply by Print Plant free design, and then marketed. With the extension of enterprise product lines, enrich species, when placed together an array of product packaging, they will come to realize realize, packaging variety, fragmentation, not the core element is difficult to determine from a business, not to mention consumer those too! Seller helpless, because products are many and messy, sometimes at the end did not know their own products; dealer complaints, product packaging design is simple, rough material, not significant grade, prices continue to pressure of space experience, sales are a great resistance .
In fact, for most businesses, they face a dilemma at this stage: not-for-packaging it, and he is not that significant grade; for it, are worried that affect both sales (new packaging needed a promotional, communication and familiar with the process), especially sales to stabilize the product, whether to change packaging, it is hard decision.
Then packaging it really that important? We all know that "Maiduhaizhu" the story, the effect that in ancient times, after a personal buy jewelry, and finish with "cabinet" (box), and the beads back to the seller. It revealed the buyer to the people (consumers) do not know what's what, ironically, those who do not know the severity of, knowledge of the stupid shallow person. Although we do feel a little bit to buy beads were ridiculous, but to think about the question: "cabinet" and "Pearl", a difference of such a gap, not a "stupid" as simple as the word general. Why "cabinet" than "Pearl" precious misconception it? In fact, subjective knowledge is the lack of buyers, but the objective is definitely "cabinet" used in compact packaging, the materials are good, or exquisite decorative patterns, or else how can buyers do not put it down.
Annual sales of 10 million boxes, direct advertising 10 million people
Packaging is the product of the coat, is the product value reflects an integral part of the enterprise and consumers to act as a bridge and link. With the continuous improvement of living standards, the pursuit of the United States are increasingly high, outdated packaging concept and its packaging products can not meet the aesthetic needs of the people, "beautiful, personalized" packing more and more consumption were revered. A successful packaging design, not just packaging products to attract consumers purchase more of a corporate culture reflects the core values of content and brands.
The past, do not make great efforts in packaging, the product can also open the market, is advantageous because of the competitive environment, product shortages, demand, can be less than before, if still using the concept of the image does not attach importance to planning product packaging design That loss will be immeasurable.
We could make an account, business or investment each year in the media to promote the cost? Advertising effectiveness and whether as good as expected? If we attach importance to packaging design, the detail to the place, so that each package have become one of the most intuitive ad, when a pharmaceutical company sales of 10 million boxes in drugs, it means that 10 million consumers have direct access to the enterprise advertising, this is a very impressive figure, why do not we seize the opportunity, so that consumers remember the packaging, to remember the brand, remember the enterprise? I am a professional writer from China Manufacturers, which contains a great deal of information about thermostatic shower mixer , basin faucet, welcome to visit!
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