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Lamps from selling the brand to sell beautiful turn of the story by big tree
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Lamps from selling the brand to sell beautiful turn of the story by BIG TREE
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| Article Posted: 08/16/2010 |
| Article Views: 12 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 660 |
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Lamps from selling the brand to sell beautiful turn of the story |
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Business,Business News,Business Opportunities
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The industry believes that 2009 is the rapid development of Zhengzhou year lighting industry, but also accelerate the differentiation of the brand and enhance the industry's year. After the baptism of the economic crisis, excellent lighting brands emerge, "2009 Central Plains Home Billboard "carding lighting market, on the excellent brand.
With diverse Marketing "Stand out"
Every Saturdays and Sundays, Zhengzhou and Kaifeng Road, Building Materials Home stores are concentrated along the pedestrian flow, traffic busy one, all kinds of promotions Advertisement Flying. Recalling 2009, Zhengzhou lighting competition is fierce. According to the company's statistics show that China's lighting market in 2009 was a year of unpredictable, almost no rules to follow, in the traditional sense of the off-season peak seasons almost complete subversion, and "not busy season, is not short off-season" seems to be an iron law. How out of the mystery? "By analyzing the well-known business marketing magic chain of large enterprises, promotions, gorgeous lighting out of a marketing campaign of its own way: through the activities of popular stores together, pulling products Sell Enhance the corporate brand image, use the anniversary, business anniversary, a special national holiday activities, not miss any opportunities and customers face to face, finally gorgeous lighting visibility, reputation and loyalty among consumers formation. "Gorgeous lighting with Zhigang, CEO, said at the same time, enterprise culture as a support, through extensive interaction with customers, always listen to voice of the customer, will penetrate to the essence of the brand company to run the entire business process.
Platform through the press, the Central Plains into the thousands of households frequently gorgeous lighting, the brand impact and visibility, enhancing reputation unprecedented. Only the holiday, opened by life reloading the machine hall, gorgeous lighting to welcome customers into the store one day the number of nearly 2,000 people performance. With the era of consumer concern about low-carbon, they once again as the starting point of social responsibility, planning the Environmental protection Energy-efficient public service activities. "Consumer awareness of energy saving is growing, and rapidly translated into practical action. So there are many activities we have pre-donated energy-saving lamps to the public to foster environmental awareness among the people." Planning manager for Sun Yunhe said.
Home Lighting matching need for expert
Lighting design is to create a key factor in the built environment of space, light and shadow lighting projected onto the object brought about by the magic-like effects, and the contrast color, materials, texture, texture, and overall impact of climate so that people pay more attention to modern Lighting design and lighting effects of science with. The uneven lighting the consumer market, brand camp confusion, especially in high-grade crystal lights, decorative Lighting Consumer market, price, quality gap between the big brands to give consumers an urgent need for guidance. Where to buy? What is the most assured of product quality? In the overall style of home decoration, how to match the most appropriate? Energy saving lamp, ceiling lamp, crystal lamp, lighting, how to choose the ratio to the whole cost of home decoration lighting cost optimal?
With Zhigang that create high-quality brand, is currently the most urgent task lighting business. Competition in the traditional channel, the terminal has been intense competition in the Pan-home industry, as the lighting business, how to break through the bottleneck? Through market research found responsible for doing business and to meet changing customer consumption behavior, gorgeous lighting in the industry was initiated by the "Home Lighting matching expert" concept, is committed to providing consumers with a distinctive human characteristics and more personalized features a full set of home lighting products and one-stop service.
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