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Shenzhen: Suning Air Conditioning franchise two years, net 200 000 000 by big tree
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Shenzhen: Suning Air Conditioning franchise two years, net 200 000 000 by BIG TREE
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| Article Posted: 08/10/2010 |
| Article Views: 15 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 561 |
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Shenzhen: Suning Air Conditioning franchise two years, net 200 000 000 |
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Business,Business News,Business Opportunities
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If, after the Shenzhen local retail industry is still in the enclosure state, has no real competition pattern, then since 2001, will be approaching the danger. Suning
Electrical
Hong Gui Road in Luohu, under its first store set to
Air conditioning
Pathfinder franchise in the form of Shenzhen.
To "rely on the scale of price advantage, by professional
Service
Win hearts and minds, through cooperation to achieve win-win "and a measure of China's Suning's style all their own air-conditioning demand, evaluate the market situation, establish the brand Suning, Suning Te have for casting a competitive weapon. Suning decisive air conditioning sales have become household appliances market in China of the heart.
The end of the century, the Chinese home appliances
Retail
Entered the era of chain stores to Su Ning,
States United States
Led home appliance retailers gain a firm foothold in their respective bases, then it began to expand into major cities.
At that time, the home electrical appliance retail outlets in Shenzhen has not yet formed a true competitive landscape, making its home appliances
Consumption
Market created a "price isolated" special situation, that are in focus in Guangdong Province this appliance manufacturing, the Shenzhen people pay money home appliances but are considered high in the country. See this market is full of space, we decided to try Suning depth. And now the shop rate, momentum compared to the year the first store Suning be low key. Operating area of only 600 square meters, exclusive major air conditioning brands. And then home appliance retail industry in Shenzhen has no scale advantages, professional services, price and other home appliance chain concept, consumers in Shenzhen is also a blank mind.
Presence of Suning and not just to "price killer" appears, opening day of the media a special price of their product distribution were compared. Suning it finds a more complete brand management, and many other shopping centers in Shenzhen, there is no brand distribution. While Suning was not starting from the price, advocates a service to drive sales. Suning opened in the day, donated 500 yuan to the customer service card. In fact, looking back, have experience in the national expansion of Suning fact that this competition in Shenzhen, the market has not really started, not enough to use the price of the killer.
With rich experience and air conditioning franchise chain operation price and service advantages, Suning soon attracted the attention of consumers, also attracted attention to household appliances retail counterparts. But many peers are still optimistic that: Suning's arrival, which may affect the consumer electronics market in Shenzhen, the pattern of air conditioning sales, but the pattern of change was also not possible in a short time only increased air competition.
However, from 2001 to 2002, just over a year, Suning will to achieve this air-conditioned stores selling more than 200 million yuan of the results. Since that time, Shenzhen, home appliance retail industry will no longer end is not calm.
2001 ??
Keywords: Suning test water
[Key words]:
Suning
Home appliance chain
Air conditioning
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