Currently, domestic manufacturers LED applications are at a critical period. On the one hand, with the global energy crisis, environmental degradation is increasing, governments as a fourth-generation light sources for LED technology to give great support, coupled with the rapid development of LED technology and LED manufacturers efforts, so far , LED lighting replacing traditional CFFL, the trend of energy-saving lamp has become the consensus. This means, LED manufacturers are facing a very huge market.
However, on the other hand, many of the domestic LED industry testing standards are not established, the market competition and disorder, and, abroad, LED giants, such as Cree, Philips, Osram, etc., all aimed at the Chinese LED market aggressively for market distribution . There are indications that the coming 3-5 years, LED lighting to replace conventional lighting in real time is coming, then, LED households, the basic market conditions improving, such as macroeconomic policy, industry testing standards, business models, chain maturity, performance indicators, scale of production and so on. That time, LED industry will experience a massive reshuffle, market restructuring campaign.
Therefore, applications for domestic LED manufacturers, the current should be considered the most important issue is the 3-5 years later, when the LED industry is facing complete market and the shuffle of time, how the intense competition in the domestic firms and foreign giants in the suppression of exclusion both internal and external pressure to survive? If survive, what role, expand the fighting to continue in the market? Brand designer do? Or OEM foundry? Or something else?
Popular market for the industry point of view, this article does not dwell on them. Here is my little personal thoughts. Look questionable.
1, LED industry characteristics
Point of view from the industry chain, LED industry can be divided into upstream LED epitaxial wafers and chips, the middle reaches of the package components, downstream applications, the three links. Judging from the applications market segment, LED applications are mainly lighting, display backlighting and other three sub-markets. Judging from the product applications, LED application is divided into industrial, commercial and civil areas of the field.
1.LED industry is the semiconductor industry to follow market rules
As we all know, LED because of its high luminescence efficiency (energy saving), long life, intelligence became the advantages of traditional lighting alternatives. Therefore, a considerable number of LED manufacturers are naturally follow the traditional lighting of the operating mode of operation of the LED lighting. However, it is fundamentally inappropriate. LED is a semiconductor technology, LED industry, the semiconductor industry should follow business model and market discipline.
In LED applications, the determining factor in terms of performance or cost factors point of view, the internal tiny LED chip products have occupied over 60% of the entire product. The upper reaches of the chip is the semiconductor industry through class IC processing technology from high automation, high consistency, high integration, high development costs, lower processing costs and so on. This feature significantly different from traditional lighting.
LED industry has a clear middle part?? Package components, and that link is basically a standard package of semiconductor packaging technology, such as SMT, welding and so on down. River downstream applications package for the diversity of standards is critical.
Specifically, different from traditional lighting, LED lighting is the semiconductor field, with technology-intensive, design and processing are separable in the upstream industry chain can be standardized and so on. Therefore, in the semiconductor industry, widespread production of large-scale production technology is relatively standard silicon foundries and packaging and design company with leading foundry production is divorced from the higher cost of product design, technology updates soon, and products The generation of relatively low processing costs.
Applications for LED makers, mid-stream component of the standard LED package allows downstream applications and competitive is how to differentiate, personalized design, how to do "people have me have, people have my strength." Therefore, according to the company's own resources, how to find accurate market segments, how to tap the potential market opportunities, how to secure existing market share, how creative and open up new markets is a key task of marketing. This requires that the market must have a broad technical background, because the application of product design involves a considerable number of technical areas, such as mechanical, thermal management, electronic control, semiconductor, optical properties, and even be extended to ad creative, light and shadow, psychology and so on. I am an expert from Mp3 Player Manufacturers, usually analyzes all kind of industries situation, such as chenille pipe cleaners , christmas decorations wholesalers.
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