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Etchandy drinking "Blue Ocean Strategy" discerned better than blue by big tree
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Etchandy drinking "Blue Ocean Strategy" discerned better than blue by BIG TREE
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| Article Posted: 08/06/2010 |
| Article Views: 38 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
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Etchandy drinking "Blue Ocean Strategy" discerned better than blue |
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Business,Business News,Business Opportunities
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?? By the European Business Management School W Money gold and Renee Mauborgne research and to be popular in China in 2005. They believe that the market can be divided into "Red Sea" and "Blue Ocean", "red" represents the known market space, "blue" represents the unknown market space. Enterprises such as to win tomorrow, can not rely on the homogenization of competition with rivals, but to look for other ways to create a "Blue Ocean"?? Contains a huge demand for new market space. "Blue Ocean Strategy" is concerned and beyond the enterprise from competitors (out of "Red Sea"), turn the value of a leap for the buyer to open the enormous potential demand, to restore market and industry boundaries (creating "blue ocean").
20 century and 90 years, the Chinese and the first dispenser
Water purifier
Was born in Zhejiang, one after another, as today's "triangle" (Che School) dispenser industries laid a solid foundation. Since then, with the United States, and Angel, represented by brands such as "Pearl River Delta" (Cantonese faction) Drinking Corps gradually germination and growth, the formation of the current market, Zhejiang and Guangdong, two groups drinking close combat, you scramble situation.
05 until now, drinking fountains industry flames everywhere, everywhere mess. Although Guangdong, China sent water dispenser terminal top of the list of all the mainstream, but a great reputation is Hard?? America's operating losses, resulting in replacement of senior management; Angel brand rent, into a credit crisis; contrast, Zhejiang School Drinking has always been known to Riding out, but in 2006 an obscure little plant in the spring, "said Toxic" lies, exposing a small number of drinking fountains in the enterprise of Zhejiang School speculative thinking and impatience.
As "Yangtze River Delta" water dispenser Corps pacesetter, Qi Di Electric Group as to the identity of the drafting industry standards, promote and direct the industry witnessed the start and development of drinking fountains. When all companies are faced with drinking from the "windfall" to "small profits"; from the "production-oriented" to "customer orientation"; from the "horizontal expansion of territory" to "vertical corporate governance" in the background, companies How to survive change and become a current issue facing the fountain industry.
Qi Di Electric Group President Mr. Zhou Qizhan have repeatedly expressed to the author of "Blue Ocean Strategy" concept, in this strategy, the company is determined to get rid of the size and cost depend on the strategy for competitive advantage, try to at home the level of the bipolar market and overseas markets to seek new profit growth. Use innovative thinking to business enterprises and traditional industries can be the same as the high-tech industry can continue to create high-value, high added value, sustained high growth.
The domestic market, the level of polarization of the market break
Intense competition in the industry, new market in two. We can only be a higher high, lower low. With high-end (more expensive) enterprise grade products, build brand; with low-end (more cheap) products, the impact of competitors, market share?? This is our "Blue Ocean Strategy."
Present, low-cost market is eating into the world, the general technology of household products falling profits. When Changhong to buy
TV
Like to buy clothes,
Glanz
To buy
Microwave ovens
Like to buy slippers, and
States United States
, Suning and his ilk rely on consumers to give manufacturers, resulting in the same household appliances such as grocery shopping cheaper. Qi Di companies engaged in traditional household appliances as a research and development, manufacturing and marketing enterprises in the current "small profit" era, how will you change to survive? This requires us to go beyond the pursuit of cost advantages, eyeing the value of the buyer and try to make a substantial upgrade to jump out of the quagmire of a price war, and create good and lasting brand. Based on the current domestic water dispenser market study and analysis, the company proposed the "higher high, lower low, breaking poles markets, new business opportunities," the marketing strategy.
Well known is the "desire to buy" and "purchasing power" of unity, it needs to purchase the product. Prices, consumer trends and consumer demand is expected to affect the three major elements. Markdowns seems to have immediate effect for all goods, but well-known products and
Luxury
Is insignificant, and sometimes counterproductive. Poor commodity prices of well-known, not only does not increase the demand for high-end goods, but will reduce the social demand for this commodity. Such as China's "
Red flag
"Brand cars, because the price becomes
Public
Of, but sales plummeted, is the most convincing example.
I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as coach signature wallet , tri fold wallet.
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