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Galanz microwave oven and air conditioning market refine operational independence by big tree
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Galanz microwave oven and air conditioning market refine operational independence by BIG TREE
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| Article Posted: 08/03/2010 |
| Article Views: 19 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 672 |
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Galanz microwave oven and air conditioning market refine operational independence |
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Business,Business News,Business Opportunities
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Before Galanz Three business segments in electrical
Microwave ovens And Air conditioning The first independent business, were formed sales company specialized in the microwave and air conditioning sales company, life is directly to the headquarters operation of electrical appliances.
The separation of the signals Galanz in Henan market will open up the deep step begins.
Three business Establish its own Galanz microwave in Zhengzhou Sales Company General Manager's Office conference room next door, dozens of business people being trained. Liu Zhaohui, general manager of the company, explained to reporters, "After the microwave oven business separate, we will become a more professional marketing team." Since the Dragon Boat Festival, Liu Zhaohui spent in the busy, because this section is independent of the first microwave oven business a season. "Sales is very gratifying, in the province of major
Home Appliances Chain, the Galanz microwave oven sales over Qi Cheng. "Liu Zhaohui easy smile.
For Galanz brand, microwave ovens, air conditioners, electrical life of the three major business segments are equally important. And many of the same integrated appliance manufacturers, as more types of business, market operations in the same way, it is unlikely that all businesses have to do with the industry's boss. Galanz microwave ovens in the industry market share of over Qicheng, has become an absolute industry brother, and air-conditioning and small appliances is the performance of ordinary life.
"Headquarters of the three major business operations are independent, the purpose is to ask the individual business areas in their intensive form a professional sales company. To further develop the rural market, microwave oven, so that air conditioning and electrical life into a more professional operation the market. "Glanz Zhengzhou Wang Qiang, head of air conditioning that.
Four regions Market refinement Strategic territory in the country, Galanz to each province designated as a separate region. This time in Henan to separate into three separate business marketing company, is to complete the "big Henan" marketing strategy, professional practice in Henan appliance mode of operation. Meanwhile, Henan Galanz is the first in the country's reform pilot area.
"In order to conduct business in more detail, microwave companies in Henan the market is divided into southern Henan, northern Henan, Zhengzhou, Luoyang, four regional, unified distribution, unified price system. Such an outcome would Glanz Microwave Oven market share reached a new level. "Zhao-Hui Liu, said.
It is understood that the management structure in Henan Galanz A total of three stages of change, first set up a branch in Henan Province, the three business segments subordinate, under the unified management of the branch to open up the market; followed by withdrawal Henan branch, separated into Zhengzhou, Luoyang, Xinyang, Xinxiang four branches, by region of three business management; Finally, the formation of the current three business segments into their own separate sales company, were the three major headquarters competent authorities responsible for managing more flat.
More services Enjoy value-added
Galanz management structure changes, which will Henan market impact? Wang Qiang, head of air-conditioning, said: "The first benefit is that consumers, the flat management structure will reduce management costs, the company will give more consumers the ones who enjoy preferential treatment to enhance the value-added services, increasing premium put. Market channels to the town market, and to establish its own product life museum, allowing consumers to enjoy the experience Glanz Glanz, while extension services. "establishment of an independent company, will make the business more flexible to adapt to market more widely with a variety of channels, more in-depth cooperation. Meanwhile, in the home appliance chain stores in Glanz's product range will be more abundant than before marketing efforts will increase. I am a professional writer from China Manufacturers, which contains a great deal of information about palm zire 72 pda , motorola v3c battery, welcome to visit!
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