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The landscape in cardmaking is fast changing. The paradigms that we follow in cardmaking are constantly changing to fit in the whims of the prospective clientele of these greeting cards. There is a large network base of clients for greeting cards and this pose a greater challenge for the cardmaking industry. They should have as much ideas so that people will not get bored with greeting cards to the point that they won't patronize them anymore. That is what you call the death of a greeting card. Can you imagine the world without card making? People don't have a creative avenue to exchange ideas and to let their feelings known. Do you know that a world without cardmaking can be a way to having a stoic world? This is the world where most people are devoid of feelings or if they would have any feelings it would be apathy to one another. No one would care, no one would love and all of this because one of the traditional ways to communicate was already non -existent. So,a world without cardmaking is a sad world. It will never be the same again. So, what are the changes that greeting card companies are coming up in order to resuscitate the ailing cardmaking industry? Are these changes effective? Well, positively, it looks like the masses are particularly interested with these changes since they are buying those exceptionally huge cards or the entertaining musical cards even though they are quite pricey as compared to the ordinary cards. For Lea, a staunch advocate of cards, she completely understand the increase in prices of these cards for a change in landscape definitely comes with a price. Lea worked for a card company for almost ten years after she decided to have an home-based cardmaking business. Cardmaking is really very profitable, she said. Lea went on explaining that there are really no limits when it comes to coming up with your card design. Cardmaking follows no clear cut conventions nowadays. There is no such law that mandates the official size of a card and its design or contents parameters. Cardmaking is an expression of ourselves. As we age, our viewpoints and our personality as a whole changes. This also changes the way we express ourselves as well as the mode that we want to present our ideas and thoughts. This is basically the reason behind the changing landscape of cardmaking. It is changing to adapt to the changing personalities and environments.
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