First, production of household appliances industry profile in Morocco, the so-called household appliances production, mainly to assemble imported parts. As the category missing, there are official statistics of home appliances including household refrigerators, washing machines and gas stoves. Morocco is currently no TV (in the early 90s there have been several TV assembly business conducted, including Japan's Toshiba and the Xinghai Conservatory in China, now all closed down) and home air conditioning assembly manufacturer.
Since the early 90's assembly industry has been gradually developing appliances, refrigerators, washing machines and two departments have already begun to take shape, each occupying about 40% and 30% domestic market share. Overall, however, is a relatively small industry (11 enterprises in 1998, all employees of only 1380 people. According to industry estimates, currently the industry has no more than 2,000 people).
From the general development trend, despite the 90 years since the Government of Morocco has introduced a series of encouraging investment and economic development policies (such as the promulgation of a new investment law, reducing the interest rate consumer credit, housing, engineering, etc. ), but stimulation household appliances manufacturing industry is very slow. Since 1994, household appliance manufacturing industry production decreased year by year, to 1998, output fell by 50%. To after 1999, it began to restore growth.
Morocco appliance assembly is relatively concentrated; While the entire industry, many enterprises involving large refrigerators and washing machines, and only two or three.
Second, imports of household appliances household appliances market in Morocco is still occupy an important position, televisions, air conditioners for all the import machine, refrigerator and washing machine are both imported spare parts are also imported.
The value of imports from the sub-species see: TV receiver is the most major part of imports, followed refrigerators, air conditioners again, washing machine imports minimal.
3, sales of home appliances market, sales of major home appliances, Morocco in two channels: the main sales channels accounted for the major supermarkets, such as Makro and MarjMe appliances are Piyou sizeable special sale area, the other is stores, specialty stores can be divided into three types: integrated store, store a single category (such as domestic refrigeration equipment monopoly) and single-brand stores (such as the Sony store).
TV from supermarkets or shops in the market look to Japan SonylToBhiba, Europe, Philips, Thomson, South Korea and other major brand-based marketing SamBung varieties, there are other brands, such as Sanyo, Prima, etc., in the second half of 2001, I Konka company had launched in Casablanca, a group of 21 inch color TV, advertising and sales received a good effect, but gives the impression that cheap, low grade, quality general.
Refrigerator on the ownership, the Moroccan authorities concerned had not released any data. From our grasp of the situation in Morocco did not lower the family refrigerator is still in the majority.
The most popular brands are as follows: Whilspo01, Philips, THom-son, the Japanese brand Hitachi, Thoshiba, Korean brands I'G also account for a very important position, and some other relatively small brand. China's Haier Group, in 2000 by a group of partners to test market the refrigerator, as the pre-market entry action, its effectiveness. Guangzhou Golden Link is also done through the sales and marketing partner, the reaction is not bad.
Prices on major brands, the general capacity of 10,000 dirhams in the following refrigerator prices. China's product prices, slightly lower than Whilspool Haier and other mainstream brands, while the low value of Nanking by the Sino-base.
Washing machines run on to the main drum, the brand is still in Europe WhilsPool, PhiliPs, etc., followed by Japan Th06hiba, Pana60nic, Sanyo and so on. Price is as follows: 6 kg and below capacity, prices from 4500 to 7600 dirhams dirham range. Only the bad in recent years South Korea, Chinese-made cylinder washing machine with a very low price (AED 2000 or so) appeared on the market, such as South Korea I'G cylinder 5 kg capacity washing machine for just AED 1999, but poor response .
Air conditioning by the geographical climate conditions, purchasing power and consumption habits and other factors, the size of Morocco's domestic air conditioner market is rather limited. However, according to authoritative sources estimated the industry, various brands of air conditioners sold in 2001, around 15,000, the figure is the number of imported air conditioners, may reach 20,000 units in 2002.
I am an expert from China Crafts Suppliers, usually analyzes all kind of industries situation, such as bathing ape authentic , wood bath mats.
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