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A business card or calling card remains a useful tool for disseminating business information to others despite the availability of electronic means of communication. It goes without saying that a business card still plays an important role in everyday business. It's difficult to find a business person or an executive who doesn't have a packet of calling cards ready to give away at any chance he could find. The business card is an advertising tool. What will all the information printed on a small piece of paper, the business card becomes a powerful medium for promoting ones business or profession. Details such as business name, logo, owner's name, position, products and services, contact numbers, website and email address are common items you can find in a typical business card. Some even have a mini sketch at the back of the card, while others have minimal information. The business card is a social connector. It may be easy to receive a card and then right away forget about it and its owner. If one day a need arises and this one firm or person can meet that need, then you can just scour through your card holders and filers. At a snap of a finger, you will then begin to connect and keep in touch with each other and forge a business relationship. The business card is a reliable reference. You know computers and other electronic devices can fail. They can run on empty batteries and become utterly useless. But if the information is stored on a business card, it can be obtained without fuss. Indeed, printed copies of phone-book information remains vital backup whenever electronic devices fail us. The business card is a formal introductory material. If you happen to meet another business man for the first time, it's usual to exchange initial greetings and business cards. In fact, these gestures are embedded in the culture of many nations. Some races, like the Korean and the Japanese, even have their own way of receiving and giving business cards. The design of a business card is representative of the business and the owner. Its design must match that of the culture embraced and observed by the business and the owner. It must bear your company's name and logo, and if possible, your motto. When you hand someone your business card, it's like imparting yourself to them. You are reaching out to your potential and existing business clients. More often than not, business cards today are replicas of websites, as they both feature the same motif or style. It is rather awkward to find a business with documents and portfolio that do not go well together or do not adopt the same theme.
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