Lighting companies that want to seize the brand name if the opportunity is the greatest opportunity in 2009, missed 2009, at least another 10 years or even 20 years.
Financial crisis to big manufacturing export-oriented processing of the landslide area, so that from 2009, even in 2009 before the financial crisis affected the export processing enterprises have to face a choice: either shut down part of the production line or plant, or hopes to open up the domestic market.
Export processing enterprises simple way of life is simple: as long as orders and production, no sales, no channels, even without the brand. This type of enterprise in the transformation of the domestic market, has become the "three non-enterprise": no team, no brand, no channels. Several years ago, Shifu Te is a "three no business", this type of business in addition to capacity than can be said nothing. Now, whether by choice or were forced to do domestic market, must address the "three no problem." Among these, the channel is the hardest crossed the threshold. Channel is not easy to build, to establish channels often based on the brand. In other words, businesses must first establish a brand. So the best time to build the brand arrived.
Local businesses brand if you want to seize the opportunity to play, in my opinion, more than 10 years, is the biggest opportunity in 2009. Why?
First of all, by the financial crisis, export-oriented enterprises to do domestic market in 2009, must get up, because according to the traditional model is the team, build channels, building the brand to address the "three no problem," not a single day. The original part of doing domestic market enterprises, including order processing of the past, mainly, was also cater to the domestic market enterprises, but also more or less affected by the economic downturn.
Second, the majority of marketing spending has an impact point?? That "your marketing spending is more or less than the competition." Usually people think that good economic conditions, people have money, marketing return on investment is possible. Marketing people think we should avoid entering this error state. The economic situation, or is in a product marketing season, business will expand, increasing costs, but more intense market competition. The economic situation is bad or when the off-season, if the competitors reduce ad spending, advertising spending and more companies who will win more opportunities for exposure of the consumer front, this time a little fee policy may be leveraging the use of dealer and terminals. This very moment, "10,000 yuan" to the form of incremental improvement after may become "30000", "50000." Powerful companies such as Shifu Te just can use the "bad time" to grab more market share. This year's "bold" are sure to win.
Town, many small and medium enterprises, although there is no national brand, but have good quality products and regional markets. Such enterprises are to achieve the brand "critical hop" is particularly important in 2009. 2009, missed, probably at least another 10 years, or even 20 years. Not affect the cash flow of these companies, not the team, not the channel, nor is the brand, is "entrepreneurial courage." I dare say that this brave person who will win.
The reason is simple, like Buffett, others say the fears you crazy, crazy people when you fear, like Li Ka-shing talk to you all rushed out, everyone rushed out to you, Li Ka-shing, Buffett's theory is almost is consistent.
Enterprises, let him rise to a higher level, the economic situation in accurately judging the case, courage is often the decisive factor. The so-called good entrepreneurs and bad where the difference between entrepreneurs, to seize the crucial period in the bile with the knowledge. People who are good at seizing opportunities, not only the high IQ, EQ is also very high. So I think the basic quality of an entrepreneur is the "guts", followed by "consensus." If you know you will not have to courage.
I think that in this regard, the town's business can Shifu Te and autrans learning what to learn? Learn courage. Town of business I do not think his idea is lacking, I served four town businesses, their success I think that entrepreneurs are both looking, there knowledge, gallbladder in the former, knowledge in the post . "I thought hello" than you "actually good" is more important. Town enterprises in many fields and many businesses have done a good job. I always believe that town business room to grow very large, but I think town's enterprises must focus on brand building, town enterprises in operation too pragmatic, not retreat. The greatest disadvantage of town business was too solid, in the business. Many town business to the incredible things well, but ignore the "virtual" building, ignoring the brand-building, underestimated the strength of the brand.
Marketing is formed by the illusion, "I thought hello" than you "actually good" is more important. For example, LV handbags some are not leather, but leather, and sell you a 20 thousand dollars, to sell what is sold is the "virtual" is the brand.
For businesses, market competition is divided into two levels, and a spiritual level, a material level. Town enterprises to attach importance to the spiritual level of the building, consumers just buy your products, also buy your brand, or such terms, the product is for the exchange, the brand is used for communication, and it is your spiritual communication. Shifu Te's "Energy from the LED to start" is the interpretation of energy-saving pioneer courage, "courage" with those who choose the lighting a lot to. I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as degrease , all american pressure cooker.
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