In today's wine market, emphasis on culture has become a major wine brand marketing brand of the agenda, but each brand based on culture and the demands of the direction, philosophy of different ideas and different interpretations of the pulse.
Precedent for the blast furnace house wine and wine brand marketing, our attention focused on the blessings of blast furnace house wine culture brand appeal and delivery, as if a happy family culture of the brand concept; the hole in the wine culture is focused on brand building channel build unique "Zhixin exercise and successful way" brand marketing idea.
Blast home blessing cultural sing happy home
2001, China's fifth largest wine base of Shuanglun Group introduced the first home to Anhui cultural background of the blast furnace house wine success of "home" of a culture of liquor brands. Simple clay bottle with a paper spindle boxes, without a touch of luxury, occupy four consecutive years in Anhui liquor Sell First. Sales in 2004 reached as much as 500 million and created a miracle in Anhui wine industry and wine industry created a "blast home phenomenon." East region has become a strong brand, and through the core of Guangdong in South China market construction and is becoming a national brand of late-coming rookie.
Listed from 2001 onwards, the terminal blast home wine Wherever he went, flying around in the terminal window dressing, display of traditional Chinese culture festival auspicious red lanterns, a big house above the word enough to give a terminal and consumer psychology The best reason for consumption.
2005 11 months of Shuanglun wine has a "blast" trademark was recognized as "China Famous Brand", which is the highest honor the Chinese brand protection.
2006 8 months, the blast furnace home wine has won the "National Liquor by Solid Fermentation logo certification", topped the national list excellent level of red wine.
The first China (Bozhou) Liquor Cultural Festival, as a large scale national enterprises of Shuanglun Wine Company Limited's brand?? Was well-known trademark in China blast home and show your wine at the show coquettish. It can be said that to promote economic and trade Cooperation , Show business style, brand image, promotion of Chinese wine culture, to strengthen exchanges and cooperation in domestic and foreign wine, wine industry to promote the internationalization, industrialization and modernization development path of the festival is to promote the blessings of culture, blast brand marketing family feast. In the liquor section, flat house wine red lanterns hanging high road sides, like a long queue in the cool autumn red sky shine, have added to the wine village Bozhou happy, house wine icing on the cake for the blast furnace.
According to legend, the three countries dignity in defeat Yuan Shao Cao Cao had stationed themselves after the blast furnace, open Square shochu, rewarded the officers and men, from the old brewing process will be the blast from generation to generation, when food abundance Valley is full, all the families have used for generations Xiangshou as a family craft brew their own wine, with a view to the coming year, favorable weather, the wine of the day, every household is decorated. House wine red lanterns as blast furnace house wine brand culture, an important component, has been elevated to bless the people healthy, happy, lucky, a spirit of peace, is the blast furnace home wine blessing cultural roots. Blast Home
cultural marketing wine in the blessing from the blessings of the elderly, the blessings of his father, blessed mother, blessed love, blessing children, friends and other blessings level, the overall interpretation of brand marketing, the brand endorsements, the use of "Confucian" reputation of Chen Tao-ming, makes a great brand to improve quality. Refined on request only, not well concentrated. For example, in brand appeal, the "house wine blast furnace, it was great!" This kind of demand information, does not seem to show deeper meaning blast house brand of wine.
If a different way of thinking, perspectives, to blast home wine as everyone's friend, I would like to be more effective marketing of the brand appeal. Such as the "house wine blast, it was great!" The idea encapsulated in "Blast house wine, good friends!" May be more flavor. Because we know the meaning of friends, deep, very broad, such as the elderly, the father, mother, wife, brother, sister friend can enter the area, and "blast home wine, good friends!" Concept, the concept, let audiences are imperceptibly, the blast furnace house wine as their friends, so that the brand marketing, marketing to achieve emotional sublimation. I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as van wheelchair lifts , toyota hilux vigo.
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