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Network TV stimulate consumption boom in the first quarter jumped 44% by big tree
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Network TV stimulate consumption boom in the first quarter jumped 44% by BIG TREE
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| Article Posted: 07/14/2010 |
| Article Views: 25 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
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Network TV stimulate consumption boom in the first quarter jumped 44% |
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Business,Business News,Business Opportunities
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By the Ministry of Industry and Information Technology Operation Monitoring and Coordination Bureau, Ministry of Industry and Information Technology
Electronic
Information Division, the China Video Industry Association and Ovid Consulting (AVC), co-organized the "first quarter of 2010, China's electronic information industry cum economic operation
TV
Industry research conference "on April 22, 2010 was successfully held in Beijing Wanshou hotel. Meetings around the" iTV Network Vientiane intermediation as heaven and earth "theme, the Chinese IPTV market, the opportunities and challenges the authority of the summary, and color TV industry the first quarter of 2010, color TV market situation and made a deep analysis of hot issues and focus discussion. now the content of refined market focus are as follows:
TV
Sell
Usher in "a good start" Network TV (iTV) account for nearly 1 / 10
2010 first quarter China's color TV industry, the spring season in the yuan, driven to achieve "good start" and continue to maintain high-speed growth. According to Ovid Consulting (AVC) data show that the first quarter of 2010, China's color TV market size of retail sales reached 11.04 million units, retail scale of 430 billion yuan, an increase of 44% year on year in volume. Among them,
LCD TV
Products as color TV market, the main force, the scale of retail sales was 865 million, accounting for the overall TV 78.3% share of retail sales, up 99%. Internet TV (iTV) of retail accounts for more than 9.5%, retail sales accounting for 15.6%, a significant dominance of domestic brands.
The first quarter, "
Bringing home appliances
"Accounting for 31% retail scale, flat products account for more than Qi Cheng, continue to drive the rural market TV consumption, a color TV market, the driving force of high-speed incremental one. In the new round of" home appliances to the countryside "products tender, TV Retail limit raised to 7,000 yuan, resulting in more and more high-end brands and products involved, a greater consumption of the rural market to meet the range of options. In this form, undoubtedly increased the pressure of market competition, which homogenization of foreign brand products, price homogeneity, channels, homogenization and other factors also emerged, intensified market competition.
The face of intense competition, the first quarter of 2010, 34 domestic brands rely on incremental and traditional market dominance, in general, still holds the dominant market. According to Ovid Consulting (AVC) data show that in 2010 a quarter of domestic and foreign brands of the market share of 79:21. But with the foreign brands to implement small and medium size low-cost strategy, the domestic brands in urban markets competitive pressure is much higher than before. Terminal price advantage of domestic brands is gradually disappearing, it is also good for the color TV sets to build the core of enterprise competitiveness in a demanding challenge.
Driving the overall growth of new technology network TV pilot
1, network television (iTV) to become China's color TV industry tool for competitive differentiation
Network TV (
IT
V) technology will be the 2010 TV product development focus. As the television business is a hardware provider, all have the ability to produce network television, this feature will become standard in the future of TV products, which is technology developed to a certain extent the inevitable result. According to Ovid Consulting (AVC) predicted that network TV market in 2010 to 777 million in the second quarter retail sales will reach 1.47 million units.
From the business perspective, embedded in the network television product features not only enhance the product value, but also to upgrade their product advantages in the competition, such as online upgrade, entertaining, at any time to download, Web chat and other differentiation content
Service
Internet TV products to win consumer recognition, and the advantages of real-time update feature of the television preservation. From a consumer point of view, network TV (iTV) conform to the birth of a people's sense of participation and strong demand for autonomy to meet the different ages of consumer expectations of television products. From a policy point of view, with the "triple play" policy introduced in national policies, technical support, strong customer demand driven by factors such as network television (iTV) will be a huge color TV enterprise development breakthroughs that gave birth to a strong The new media industry chain. I am an expert from China Product, usually analyzes all kind of industries situation, such as pashmina stole , cell phone lanyards.
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