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Appliance industry: home appliances to the countryside for the industry bring new opportunities - bringing home appliances, refrigerators - appliances by big tree
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Appliance industry: home appliances to the countryside for the industry bring new opportunities - bringing home appliances, refrigerators - appliances by BIG TREE
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| Article Posted: 07/06/2010 |
| Article Views: 25 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 830 |
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Appliance industry: home appliances to the countryside for the industry bring new opportunities - bringing home appliances, refrigerators - appliances |
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Business,Business News,Business Opportunities
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and leading enterprises, SMEs have adopted "
Bringing home appliances
"Given the opportunity, which indicates that countries are effectively support the household appliances industry, SMEs, and create conditions for their development
By bringing home appliances, household appliances in the chain to extend the rural market, from product development to logistics and distribution, service, modern consumption system in the rural market to gradually improve
Editor's Note to vigorously
appliances to the countryside policies, effective consumer market brought about the start of rural household appliances for the home appliance industry to bring new development opportunities. The face of exports affected by the international financial crisis, domestic brands through the countryside in the rural market, the gradual restoration of the strength of the machine. In the rural consumers smiling faces behind in the end contains what the market opportunities? 13% of the financial subsidies to the industry what it will bring bright spot?
In less than 3 months time, the two countries, and subsidies to expand product range of home appliances to the countryside. Products expanded to include rural areas
Air conditioning
,
Washing machine
, Computer, etc., eight major categories; rural areas the scope of the original three provinces from a city pilot extended to the whole country. According to the Ministry of Commerce estimates, home appliances to the countryside can zoom in close to seven times the purchasing power in rural areas. Financial subsidies to home appliances to the countryside policies will be implemented at least 4 years, sales of 480 million units driven appliances, total consumption of 920 billion yuan can be pulled. Association of Chinese home appliance repair home appliances to the countryside Liu Xiumin happy to evaluate policy "can be called an active rural markets, stimulating domestic demand good medicine."
Home appliances to the countryside for the entire appliance industry into the vitality, enthusiasm high, successful companies and product categories continued to increase. February 1, home appliances work in rural areas across the country, after the third round of home appliances to the countryside successful results revealed: in the
TV
, Washing machines, refrigerators (freezers), 4 major categories of mobile phone 177 companies won the bid much higher than on a scale of 122 successful enterprises.
Of
Small appliances
Successful business has increased dramatically to become the biggest highlight of this tender. Increase in the Shenzhen TV love Sokkia Co., Ltd. and other 5 enterprises;
Refrigerator
Increased Baoji Changling Refrigerator Co., Ltd., 18 enterprises; freezer increased Jiaxing Delta Electric Co. and 11 companies; phone also increased by 14 enterprises.
"Not only the leading home appliance enterprises, SMEs are budding." Dong-Sheng Xu deputy secretary general of China Household Electrical Appliances Association, said, "home appliances to the countryside has been relatively mature, and small household electrical appliance enterprises can also win the development."
Honorable, general manager of Anhui Electric
Chenguang You talk about home appliances to the countryside, with deep feelings. He said: "If there is no home appliances to the countryside, we have a small refrigerator business survival issue. And the last month, our products are not too late to put in storage, the production line directly sold."
Vice president of domestic marketing
Omar refrigerator Yang Mi told reporters that successful small home appliances brand in the rural countryside for the market to play an advocacy role. "After winning, large enterprises and small businesses on the same starting line, the next Competition is how to effectively carry out the work of channel construction and retail."
The face of sluggish exports and the domestic 12 market saturation, the same as home appliances to the countryside as to household electrical appliance enterprises in rejoice. In fact, the rural market is not lack of concern for many years the attention, but it has been difficult to scale.
"Relatively dispersed rural markets, consumption level is not high, but the logistics and distribution, service and other costs much higher than the city." Dong-Sheng Xu said, "the same price of home appliances to be generally in rural areas than urban." With the deepening of home appliances to the countryside policies, consumer appliances factors constraining farmers began to gradually ease.
The first is to develop marketable for rural household appliances. "In the past, little demand in rural household appliances, household appliance manufacturers to change production lines and the high cost of product design." Dong-Sheng Xu said. Appliances to the countryside not only boosted sales also introduced competition to win the favor of consumers in rural areas, household electrical appliance enterprises active in rural areas a number of innovative household appliances tailored design. Haier Appliances added specifically for rural areas rodent, lightning protection design;
Hisense
Specific consumption environment for rural specially designed moisture, wide power supply, super receiver functions such as adaptive. I am a professional writer from China Product, which contains a great deal of information about $keyword_li, welcome to visit!
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