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Domestic milk powder prices of foreign brands is not the final say up - milk, foreign milk powder - Food Industry by big tree
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Domestic milk powder prices of foreign brands is not the final say up - milk, foreign milk powder - Food Industry by BIG TREE
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| Article Posted: 07/03/2010 |
| Article Views: 29 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 842 |
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Domestic milk powder prices of foreign brands is not the final say up - milk, foreign milk powder - Food Industry |
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Business,Business News,Business Opportunities
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Melamine incident, the foreign brands of milk powder industry, voice control, two years, there were three large collective dairy price hike, initiated by the foreign brands
In the spring of 2010, the National Sugar Wine The eve of the opening, driven by a number of foreign brands under a new round of price increases dairy swept from the wind. Following the price hikes foreign brands, the number of domestic brands also "follow" price increases, which Nanshan , Ashley, Tony has been issued by the United States and other verbal notice price increases and some domestic milk powder brands also revealed that the latest price increase plan will be implemented in May. Two years, the dairy industry has gone through several rounds of price increases tide, each time under the leadership of the foreign milk powder. The reason, experts say because the melamine incident, the foreign brands acquired the right to speak.
Phenomenon of foreign brands start another 10% price increase prices surge
3 early Mead Johnson Set off the first wave of foreign milk powder prices. "Many brands some time ago on the rose, Mead Johnson has just gone up, probably only 30 yuan per barrel up the two look like." It is understood that Mead Johnson milk price rises 10% to 18% of However even if the price increases, some milk sales are still good, even the shortage phenomenon. Mead Johnson, after price increases, Nestle Has also issued a written notice, to price increases of 8%? 10%. Tony has also given preliminary consideration by the United States adjusted 8% -10%.
Subsequent follow-up of domestic brands, Ashley Group starting from April 1 up common Gold and two kinds of milk powder Alpha Gold prices rose an average of about 10%, price increases mainly because of the original milk, white sugar transportation costs. Dairy Australia currently has excellent prices, general price increases of 4% milk powder equipment, milk powder Gold price rises 10%. Dairy giant Sichuan New Hope Dairy recently carried out on bag milk price adjustment, the new Express the hope that general manager Lee said: "The modest price adjustment, five cents per bag is indeed the reason for rising costs, if costs continue to rise, do not rule out the prices of other products possibility. "
Recalled two years of foreign brands take the lead in dairy prices three times
Melamine incident, the prices of dairy rounds in the wind blowing up there three times within two years of the larger acts of collective price increase. The first price increase in April 2008 to June, when the Dairy Milk industry is very fierce battle, purchase price was raised to very high prices of infant formula group.
Second price increase in August 2009 to September, melamine baby milk powder incident was widely reported in the media, the China-made milk powder Sell Blocked, individual brand milk powder imported milk powder the biggest increase in more than 10%.
Third price increase early this year, Mead Johnson, Nestle and other brands take the lead in price increases. Not difficult to find, in every round of price increases among the first price increases are foreign brands.
Agricultural consulting firm Beijing Oriental Iger said dairy analyst Chen Lianfang, milk powder price adjustment is mainly affected by the rising prices of raw milk, raw milk, whether local or imported packages of flour price increases are more than 1 percent, in general, milk powder in 10% -15% margin is reasonable, but a lot of milk powder brand profit margin of 20% -30% has been achieved or more.
Analyzing the industry the right to speak foreign milk powder have "emboldened"
Each milk prices because enterprises that are cost factors. Dairy experts Wei Ronglu analysis, raw materials and costs, is indeed the main reason for milk prices. Weirong Lu said that the current scarcity of milk is also a major factor in rising prices, "prices are almost certain." It is understood, resulting in milk prices in 2010 for two main reasons: first, the arrival of a new round of growth period, particularly for the needs formula. In addition, cost pressures increase, milk prices is the main reason.
But why take the lead in every price increase initiated by the foreign brands do? Chen Lianfang that foreign milk does have some upward pressure on costs, but this is only a secondary reason. The most important reason is the basic control of foreign milk powder already in the high-end area of the right to speak. Since the melamine incident, at the high end infant milk powder, the foreign brands account for more than banbishan country. With the right to speak, of course, will have a pricing, foreign brands "blockade" of milk pricing in the high-end, after not worried about losing market share, prices will naturally be a "lung power." Jiang Wei's I am China Product writer, reports some information about inflatable dinghy , rigid inflatable.
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