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Channels, the continuous expansion of business advantage and monopoly are two different things? - Channel, chain, Suning - HC Network Appliance Indust by big tree
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Channels, the continuous expansion of business advantage and monopoly are two different things? - Channel, chain, Suning - HC Network Appliance Indust by BIG TREE
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| Article Posted: 07/01/2010 |
| Article Views: 32 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 755 |
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Channels, the continuous expansion of business advantage and monopoly are two different things? - Channel, chain, Suning - HC Network Appliance Indust |
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Business,Business News,Business Opportunities
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In recent years, Gome, Suning, Yongle and other channels, represented by the chain store business to the constantly expanding business model becomes the mainstream of the market for home appliances Format, and has a market share on account of the more obvious advantages. But, in the home appliance market competition how to treat the issue there have been some more one-sided evaluation, such as the chain of channel operators have formed a monopoly situation, the other of the forms simply can not survive and so on.
I think: From an active interest in the further development of chain of channel business point of view, objective evaluation of their business is the best channel on the chain of support, had the right past some of the "price killer" or that some had left and now "monopoly" like the evaluation, in fact all of the chain of channel partners to further development of "stick" or "holding" the negative impact.
Start with the Beijing market, not only the number of chain stores channel business is one of the largest three cities, and the chain is occupied by the highest market share, because Beijing is a strong strength of medium and large companies. Also, Beijing is also the home appliance market, the highest barriers to entry, because judging from the distribution of stores, home appliance market in Beijing the perfect degree grid coverage is best in the country. But even so, it does not mean that other of the forms can not survive.
, For example, chairman of Beijing Dazhong Da on that: "a variety of channels Yetai has its own characteristics and each has advantages, as long as exceed and every Ye Tai has a broad development space, I feel the current competition is like climbing a group of people making games, a group of people than one mountain climbing certainly faster, and home appliance retail competition, the result will be a variety of Yetai operating and management can be greatly improved , development prospects will be better. "
Talk about the Shanghai market, other Yetai experiencing a similar "Fortress Besieged" one after the adjustment, the chain began with the channel to proceed a more intense competitive differentiation. Especially in recent years have consistently held position of department stores appliance stores, in return into the "chain of the King" Brilliance Group, will join together in the home appliance business sales channels and chain to launch a new round of fierce competition, 100 Alliance Group's Lianhua Supermarket, Hualian Supermarket and appliance sales were also in full play the advantages of several thousand stores.
After of the Guangzhou market, although department stores have started to withdraw from the home appliance sales, but the Guangzhou Department Store Yetai itself is not the strong opponents of other Yetai, Guangzhou appliance market is characterized by many household appliances market and the professional class Some stores opened brand agents are impressive strength, and consumers in the consumer psychologically Guangzhou and Beijing, Shanghai, some differences between the consumers, relatively speaking, in recognition of the chain channel business degree slower Outline .
The saying goes, the typhoon's center was relatively calm. Although the main chain in recent years, every move seems to channel operators will be news and evocative or evaluation, but as a major channel for business decision makers chain, the heart actually understand very well that "long way to go," the true meaning of .
, For example, on March 19, Gome Huang Guangyu, chairman of the Shanghai about: Last year China listed in Hong Kong before the United States, because of Shanghai's profit still not stable enough, it did not plan into the listed company, and the throat of deficiency, but also inspired the country U.S. "war Shanghai" to fight.
Zhang Jindong, chairman
Suning recently spoke in Shanghai: Shanghai market, not just a simple problem in Shanghai, because Shanghai is after all the commanding heights of China's economy, household appliance market in Shanghai still has great potential; Paradise Directors Long Chen Xiao has talked about: we have reached with Morgan Stanley, a strategic investment and cooperation agreement, the next step will be for the overseas market, I personally feel, this second start of the process is more difficult than the last start. I am an expert from China Product, usually analyzes all kind of industries situation, such as adjustable folding table , foldable table.
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