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There are a dozen techniques you can use to optimize your mortgage website for the best search engine ranking possible. Start by making sure your code is error-free. You can check the code by running the URL of your website through an online validator to make sure it has not html errors. The validator will be able to tell you if you have any broken links, which you can then fix. Another quick technique is to include a sitemap with your website. This helps search engine spiders to better crawl through your website. Update the page titles of your mortgage website with unique, relevant keywords so search engines and users alike can better identify the purpose of your website. The page title of your mortgage website is the first thing users and search engines see about your website. Try to keep the titles under 64 characters so the entire thing can be displayed in search engine results. Do not use the same page title for all of your website’s pages. Make each one different while also keeping them relevant to your website and easy for users to read. Use separating symbols in your titles, such as “-” or “ ” rather than using stop words like “a” or “the”. Search engines do not read these words, so you are just wasting valuable title space. Use a reliable keyword tracker tool, such as Yahoo Overture, to identify the best keywords that are unique and relevant for your website. Use these keywords in your titles and page headers so users and search engines can easily identify them. This tool will allow you to see the popularity of each keyword entered during the last month and give you a rough idea of what other keywords might work just as well for your company. Some online keyword tracker tools will even include options for plurals and misspellings in searches. The older your domain name is the better. Search engines consider older domain names as wiser and more relevant to a user’s search. If you already have an established domain name, do not change it. Avoid using a lot of Flash and JavaScript on your website as search engine spiders have a harder time referencing them. Instead, fill your website’s pages with lots and lots of good, relevant content. The more pages you have, the more options users have for landing on your website. It makes your website easier to find and provides lots of reference material for search engine spiders. Dirty tricks like buying links or using hidden duplicated text on your website could earn you a hefty penalty from search engines. They always find you out, so don’t risk it. Links associated with paid advertising are fine, but those links meant to manipulate search engine results will get you banned by Google. Do not duplicate your keywords or phrases a bunch of times on your website. This is called “keyword stuffing” and is frowned upon by all search engines. Link building plays a huge part in the optimization of your mortgage website. Developing good external links that lead to your website will make your search engine ranking soar. Start by writing original articles for online directories, forums or a company blog. Include a link back to your website at the bottom of every article or blog post you write. The more links you have leading to your website the better. At the same time, make sure you utilize deep linking. A deep link is a link to a page on your site other than your homepage. This makes your website more versatile and helps users and search engines see more than just your home page. Make the best use of your website’s page headers by including relevant keywords written in a large bold font. Keep your headers user and search engine friendly for higher rankings. At the same time, keep adding new content to your website on a regular basis. Search engines like to see fresh content appear on a website to indicate that it is actively being used.
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