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1. Submit Your Website to Online Directories
By submitting your company and website information to several online general or non-profit directories, you will immediately see your website’s search engine rankings being affected. While the affects are small, every little bit counts when it comes to making your website more popular with search engines and viewers alike. Listing your website with online directories is still worth the time, despite how little the overall affect it has on your rankings. 2. Organize Your Content with Keywords and Phrases
Search engines are able to identify the purpose of your website through the strategic keywords and phrases you place throughout your website’s content. Choose keywords that will be the most beneficial in letting viewers and search engines know exactly what your website is all about. Think about keywords and phrases that are specifically relevant to your company’s products or services. Try to avoid using a lot of industry jargon that outside visitors might not understand. Also try to avoid more general terms such as “nonprofit”, “charity”, or “fundraiser” and use keywords that are unique and relevant to your company alone. Using these kinds of general keywords leads to having visitors come to your site for a service that you do not actually offer. These keywords also tend to compete with the relevant keywords, which does not help your search engine ranking as well as it could. 3. Keyword Tracker Tools
After you have accumulated a relevant list of keywords for your website, it is time to test those keywords using a keyword tracker tool. There are several different ones available online, such as Yahoo’s Overture tool. This tool will allow you to see the popularity of each keyword entered during the last month and give you a rough idea of what other keywords might work just as well for your company. If you would like to launch a more targeted and successful Utah SEO campaign, there are other online tools out there that include additional features for the inclusion of plurals and misspellings in the search. This tool will help you find keywords that are popular but not commonly used by other companies. 4. Regulating the Density of Your Keywords
Keyword density refers to the frequency that the keyword is used. There has been some debate regarding the use of keywords and how frequently they should be used on a website. The latest result of these debates dictate that keywords can be used a frequently or infrequently as you want, as long as you avoid “keyword stuffing,” which means you are using the same phrases over and over again in your website’s content. As it turns out, keyword density does not make that much difference in your overall search engine ranking, but again, every little bit counts. However, search engines will monitor the web for keyword stuffing and actually penalize any website that uses this technique. So beware of similar pitfalls when implementing your Utah SEO strategy. 5. New Content for Your Website
When deciding whether to write your content for search engine optimization or for your visitors, always give priority to your visitors, keeping the content and navigation user friendly and easy to read. Try to incorporate your keywords and phrases into your content while still keeping an even flow to the content for easy reading. 6. Implement Title and Header Tags
While this tactic does not have as much impact on your search engine ranking and once believed, having important keywords in your website’s title and header tags is still one of the most important Utah SEO techniques you can use. A title tag is a short html code that lets search engines identify your site. Headers are similar in that they inform search engines of the purpose of a single page on your website.
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