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Nine innovative packaging design ideas by big tree
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Nine innovative packaging design ideas |
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Business,Business News,Business Opportunities
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The twentieth century, the famous thinker Peter Chong commercial business has two functions that g - marketing and innovation. This article is the integration of these two concepts. Essentially, packaging is a marketing tool, your customers buy your products seen prior to the final marketing information. If your product on the retail stores, then the packaging design will be the measure of the success of your product is a major factor.
Now make your products are in the hundreds of similar products stand out, you have to put it designed to be different. Look at your competitors are doing, while ensuring your unique design. New packaging will make your product visible, to help you shape the brand, giving products a human face. Whether you like it or not, people tend to first through your product packaging to determine the good or bad.
So, how can we make your packaging design, stereotypes do nothing? You can spend thousands of dollars from the packaging design firm, where to get some ideas, or you can think about themselves. Here are 10 ideas to stimulate your thinking, help you come up with an innovative packaging.
1. Designed reusable packaging
Small beverage market is mature, competition is fierce. If it is considered here, there has been no novelty act, you may be wrong. POM Tea companies have introduced a special packaging. It introduced the product itself is very particular - is to add pomegranate juice, tea. Packing even more worth a mention: drinks are packaged in a long strip of glass commonly used goods, the top is a lid and heat shrink labels, which read: remove the label, leaving the bottle. The product is about 2.79 U.S. dollars a bottle for the bottled tea is not expensive, but you can get a free glass bottles, not worry about recycling issues.
2. In the package with a small modification of
Sometimes you are very standard packaging, but with some small modifications will be able to make it different. AMY'S KITCHEN companies in their pasta sauce production line to make such changes. Sauce packing a standard size cans and paste is also a standard color label. While inside it from a lot of products is its distinction between the paper and Lid golden ring on the ring. It looks like just like her grandmother packed into the mine, so when you come when the shelf does not want to pay attention to it bad if it tried.
3. The first place packaging design
Many people think we should give top priority to the product, packaging and placed in second place. However, METHOD PRODUCTS companies have been the opposite. They focus from the very beginning the design of the packaging - they want to design a beautiful package, you do not then hide it to hide the ugly. They designed a series of high-quality cleaning supplies and packaging, can be the same as the decorations placed in the kitchen or bathroom. These products are very prominently placed in supermarkets.
4. The packaging design was interesting
Interestingly, the packaging is not only a patent for children, adults also like interesting things. Occupy the mainstream of children's products, packaging design, such as bright colors, different shapes in general and they can be used in adult products, packaging design, only some can be refined further. First, the packaging is designed into the "fun" element of the wine industry is the system. You just take a moment to stroll the local small shops, you can find many bottles printed on the label above the horses, penguins, kangaroos, frogs, swans and so on. Do not have to prepare a penguin-shaped bottles, as long as India and a penguin in the above compelling enough to make it a.
5. Hyun out of the product color
CANDLE-LITE is the candle industry giant, with 160 years of candle manufacturing history. Their packaging is not fancy, using only a transparent bottle, but the choice of colors really amazing. They use bright colors painted on the multi-layered candles and let the color shines through the transparent glass bottles out. The surface of the label on the back of the bottle is white, thus highlighting the color of the bottle candles. Therefore, a candle inside the supermarket shelves, they can be easily differentiated from other similar products.
6. Double-sided printing - an extension of your label
If your product is transparent liquid, packed in a transparent bottle, then there is a way to give you more space for packaging design, and low cost. I mean, the label can be printed on the back of some of the elements. Of course, the regular information can not put labels on the back, but you can print a number of such debates, the story about the company, or better use of product recommendations and so on. This is a very simple way, you can give your customers more information about the image without damaging the packaging.
7. Try the appearance of metal
Many labels are printed on white or transparent material, but you also have many other options. There is a program worth considering is the use of metal foil materials as labels, or packaging. If well designed, the metal is much more attractive appearance than the white, but also will not be much expensive.
8. For the customer base, the characteristics of the design package
Unilever's AXE series products have a very clear position - the age of 18 to 35 young people between the ages. Therefore, they focus on packaging design to attract these people. AXE SHOWER GEL bottle is a thick molded black plastic container, rough appearance, popular with these young people is welcome to use it as shower gel loading equipment as simple as oil.
9. Integration of two kinds of packaging design concepts
Another industry is highly competitive beer industry, the big vendors trying to be dominant in the competition. ANHEUSER BUSCH last year, came up with a new packaging concept, and accidentally received a number of packaging design awards. This concept is very simple, strange that people never thought of. We all know that beer or glass bottles packaging, or use aluminum packaging, ANHEUSER BUSCH the idea is to combine these two concepts, new packaging - Aluminum Bottle was like out. It is very special, very beautiful, but also 100% recyclable. I am a professional editor from China Product, and my work is to promote a free online trade platform. http://www.himfr.com/ contain a great deal of information about underwater housing sony , lumix lx1 welcome to visit!
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