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Innovation and Technology Achievement brand shoe big future by big tree





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Innovation and Technology Achievement brand shoe big future by
Article Posted: 06/01/2010
Article Views: 93
Articles Written: 1033
Word Count: 880
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Innovation and Technology Achievement brand shoe big future


 
Business,Business News,Business Opportunities
In the aftermath of the financial crisis after this storm, the global economic market malaise, the shoe industry is facing unprecedented difficulties. At the same time, it also exposed the shoe industry in many defects, especially for many of the domestic footwear enterprises, the lack of core competence has become a fatal decline in the crisis point. Today, the brand's footwear market gathered among the mediocrity numerous, but can really make a difference in the market are few. Throughout these high profile brands, there must be a focus on building core competitiveness of the footwear enterprises, shows that only hold this shoe "weapon" to campaign in the turbulent market ride.
    As the knowledge economy era, the core of modern business competition has evolved into a competition, innovation and technology, corporate brand only in the basis of innovation and the power of technology to help business development, can withstand a variety of living from the market impact and challenges, take that advantage to become a leader in the industry. This not only makes the enterprise has absolute advantage in competition with their peers, but also to meet the market demand, maximum to satisfy the consumer. More and more companies will use innovation and technology for sustainable development in their own brand products, such as outdoor sportswear brand enterprise fabric on the use of technology and environmental fabric, some with organic cotton, some with recycled materials Fleece jackets, ski or outdoor jacket, there is manufactured using the latest nano-technology fabric to make clothes, splash and anti-wrinkle, reducing cleaning frequency. In fact, not only clothing companies, many shoe enterprises have also increased investment in innovation and technology, have in the products using the new feature fabric, which has gradually become a new trend. Shoe should follow the beacon to go on, through technological innovation to meet market needs, to enhance their core competitiveness, superior superior in the market.
    If innovation and technology to promote enterprise development and progress of the inexhaustible motive force, while the talent is playing the role of innovation and technology a key element. Companies in the market competition's crowded, people are important to the fighting, any successful enterprise are Shifenzhongshi resources development and human resources personnel capacity building not only Tigong good salary to attract qualified personnel, Erju Zengjiajineng planning training and Zhi Ye Liu living people, because they know it is important to enhance their strategic competitive advantage. Enterprises to successfully take innovation and technology, also need to rely on the support personnel. Shoes for the labor-intensive enterprises, the change you want to use innovative technology behind the development model, it is necessary to absorb a variety of ways or nurture outstanding creative talent, and gradually a strong marketing management team. Under the collective effort of talents, development and application of innovative technology, equipment, materials, work management, produce advantage with independent intellectual property with high added value products, the technological advances into Pinpai , for enterprises to create Juda economic benefits. But the shoe while in the pursuit of profit maximization at the expense can not destroy the environment, innovative technology designed to improve efficiency and reduce the waste of resources and environmental pollution, if the shoe for this purpose contrary to the original intention, it will lose market consumer trust, but worth the candle.
    Of course, the shoe enterprises to speed up the process of innovation and technology in addition to the tireless efforts of the enterprises themselves, but also can not do without government support to help. The invasion of the global financial crisis, the government once the company offers a range of support measures, which increase their efforts to support business innovation and technology is one of them. It was learned that the national science and technology project, loan discount policy, the development potential of Chinese enterprises tilt, to enhance its development potential. Yi has a high-tech industry of national key enterprises focus selectively supporting a number of market competitiveness of national products, and promote their development platform of intellectual property rights of independence of the building in order to enhance the enterprise's capability of independent innovation, revitalize national industry. This shows the Government's emphasis on innovation and technology, footwear enterprises should make full use of all favorable policies and systems to improve technological innovation, and promote refine your upgrade industrial structure, through various laws and regulations to protect innovation and technology, intellectual property and actively appropriate technical standards to promote the formation of the Government of innovation and technology together to create a leading enterprise development environment for progress.
    Shoe order to the long-term development, based on domestic and international market, it must be under the guidance of brand strategy, good inheritance technology, introduce advanced production equipment, improve production efficiency and product quality and strong R & D inputs and innovative mechanisms, enhance the capacity of innovation and technology, take the initiative to seek government support to distance competitors access to certain consumers in the market have a place!

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