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Shoe giant Adidas rumor: not one billion stock value by qmqm wang
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Shoe giant Adidas rumor: not one billion stock value |
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Business,Business News,Business Opportunities
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Recently, a media sponsor of the Beijing Olympics are now part of a large number of stocks still can not digest, which Adidas backlog of goods worth 1 billion yuan, followed by Heng Yuan Xiang, the 250 000 000 ~ 300 million yuan. 17, the two companies were denied the digital network to Newman, that this information is not true.
Adidas, Heng Yuan Xiang have the rumor: the source can not be trusted
China's senior public relations manager for Adidas, Li Ling told reporters, "This is groundless, and the fact that serious discrepancies" and that the hands of dealers, there is indeed a small Adidas Olympic products, inventory, stock merchandise asked the value in the end how much to disclose its said only that Adidas is working with all stakeholders to coordinate to solve this problem.
And Heng Yuan Xiang company also said it is way to zero inventory production, so all the remaining Heng Yuan Xiang Olympic merchandise in the dealers hands. Heng Yuan Xiang Guojian Chen, head of the company told news reporters, not the specific number of products sold and value of Heng Yuan Xiang companies have not even statistics, so reports that "2.5 billion to 300 million yuan," no credible basis for the figures.
Data Dissemination agency qualification is questioned
This reporter learned that the agency released the data as "China Brand Research Institute," Finance and Economics by some media reports, the concern in the industry. Media reported that "part of the Beijing Olympic sponsors to increase production because the blind, causing a large number of stocks are still unable to digest, including the apparel industry has become a 'hard hit'." The "China Brand Research Institute" published "Olympic marketing report" directly at Adidas in the national backlog of goods worth 1 billion yuan, in addition, Heng Yuan Xiang's stock merchandise worth about 2.5 billion to 300 million yuan, Aokang 1.2 billion to 160 million yuan. (Global Shoes Net)
In the "China Brand Research Institute" web site presentation that the hospital was established in 2002, its self-proclaimed "independent brand research", without any registration information, only display the address as "Xingang Zhong Road, Haizhu District, Guangzhou" , the site has been published telephone is no one answer. The report claimed 17 Nanfang Daily, Guangzhou City Industry and Commerce to produce the basic information of enterprises registered the so-called "China Brand Research Institute" is actually a "Hong Kong, Guangzhou Representative Office of China Brand Research Institute," the acronym for the company since 2007 Register on May 15 after the annual inspection information is not, and in February 16, 2009 officially canceled.
How do Olympic merchandise inventory?
According to the provisions of Beijing Olympic Organizing Committee, April 1 from Beijing Olympic licensed products will be fully discontinued. Therefore, many businesses in April before the promotion using a variety of forms, some of the price of Olympic licensed merchandise once as low as 2.5 fold. Adidas said the promotion was not in favor of the dealers by way of low-cost clean-up Olympic merchandise, saying that he would take a variety of ways to help properly handle the relevant dealer inventory.
In contrast, Heng Yuan Xiang is lucky enough to get the "amnesty", Guojian Chen told reporters, Heng Yuan Xiang Beijing Olympic Organizing Committee has received the mandate, saying the Olympic licensed merchandise related Heng Yuan Xiang is "anti-marketing materials" allow to extend the sales period from "April 1 ban" constraint. I am a professional editor from China Manufacturers, and my work is to promote a free online trade platform. http://www.cheaponsale.com/ contain a great deal of information about room dividers partitions , garden rain gauges welcome to visit!
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