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TCL Communication in the domestic first start two-brand strategy-TCL Communications, TCL Mobile - N by big tree
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TCL Communication in the domestic first start two-brand strategy-TCL Communications, TCL Mobile - N by BIG TREE
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| Article Posted: 06/01/2010 |
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TCL Communication in the domestic first start two-brand strategy-TCL Communications, TCL Mobile - N |
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Business,Business News,Business Opportunities
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8 21 Reuters
TCL
CEO Yang Xingping communications technology, said recently on Netease, TCL Communication from the second quarter of the year at home for the first time launched a dual-brand strategy, in addition to the domestic market, TCL brand
Mobile
, The 2004 merger of Alcatel mobile phone brand has formally introduced the domestic market, "OT800 is the first to introduce this year's domestic mobile phone brand Alcatel, OT800 mainly for young people to chat with this part of the mobile Internet market."
TCL Communication 18 filing shows the first half of released 1-June, TCL Communication in operating income of 1.3 billion Hong Kong dollars, the second-quarter turnover of 700 million Hong Kong dollars, an increase of 16% over the first quarter, and to achieve net profit of 2.9 million Hong Kong dollars.
First half of this year, TCL Mobile Communication Product sales volume reached 5.1 million units, including mobile phone sales from the overseas market reached 3.96 million units, accounting for 78% of all sales. The sales from the domestic market to 114 million units, up 75% also increased.
"TCL currently in overseas markets
Sell
Basic to the Alcatel mobile phone brands, mainly in the domestic Zeyi TCL brand, by virtue of the award-winning Alcatel will be part of overseas models into Taiwan, the company has also been made in the second quarter of this year's first quarter earnings, the first half of fiscal paper is basically achieved both objectives ", TCL Communication Technology related to the NetEase said. TCL Communication in the first quarter net loss reached 53.35 million Hong Kong dollars, the same period in 2008 realized net profit of 20.17 million Hong Kong dollars.
2004 9 , TCL Alcatel Mobile Communication formal M & A business, the acquisition of TCL Communication is an important international component of the strategy. But since the merger has, TCL Communication mobile phone sales of 80% from the Alcatel brand, and Alcatel mobile phones to go overseas operators customize the main line, do not enter the retail channel market.
In the domestic market, TCL brand mobile phones has been unsatisfactory. It is understood, TCL Communication's largest mobile phone market is Europe, followed by Latin America, Africa and Asia, and China's share of the market last fall.
CEO Yang Xingping
TCL Communication said, TCL Communication is full and the three domestic carriers expand the depth of cooperation. TCL Communications and China Mobile have jointly introduced the G3 Internet phones and other products of this and the elderly; cooperation with China Telecom, TCL Communication is not only actively participate in 3G handset tender Internet work, but also actively working with China Telecom to expand trade with the application; and China cooperation Unicom, TCL Communication's high-end smart phones Alcatel WS998 also nominated a WCDMA (3G) mobile phone custom list.
"On the TCL Communications, the dual-brand operation is paying off", TCL Communications official says. It is understood that half of the year 2009, Alcatel brand will launch a mobile Internet in China and the three ultra-low-cost mobile phone handsets.
TCL Communication was founded in 1999, the September 2004 acquisition of Alcatel TCL Mobile Communication Business, synchronization of the international integration of layout and resources. So far in 2006, TCL Communication's international strategy to achieve steady development. The year 2008, TCL Communication has sold 13,700,000 phones, up 15% over the same period, despite the latter half of
Financial
Impact of the crisis, TCL Communication is still profitable for three consecutive years. I am a professional editor from China Product, and my work is to promote a free online trade platform. http://www.himfr.com/ contain a great deal of information about shure 58 beta , shure beta 58 welcome to visit!
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