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After-sales service profitable hybrid appliance stores grasp? - Suning Appliance, Gree air-conditio by big tree
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After-sales service profitable hybrid appliance stores grasp? - Suning Appliance, Gree air-conditio by BIG TREE
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| Article Posted: 05/24/2010 |
| Article Views: 126 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 641 |
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After-sales service profitable hybrid appliance stores grasp? - Suning Appliance, Gree air-conditio |
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Business,Business News,Business Opportunities
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Recently, Ms. Li in Guangzhou
Suning
A store bought one
Air conditioning
, To her surprise that come installed on the master delivery Suning uniform wearing blue overalls, also put on shoe covers, feeling quite standard. Suning Appliance reporters learned that recently, they have on the service had a "full upgrade", consumers can feel more confident about the future purchase
Home Appliances
The.
Stress Service appliance store profitable?
Golden Week this year, 51 small, and many household appliances market began shouting "to the services for efficiency," the high-profile declaration. This reporter recently learned from Suning, they have established a nearly ten thousand people "after-sales service team," after-sales service organization to all relevant departments attended the national practitioner accreditation. The States United States Group President Chen Xiao as early as February of this year's annual development plans put forward "to the services to be competitive" slogan. Chen Xiao believes that the core competitiveness of home appliance stores in service, and after-sales service is one of the most important part. It is reported that China now has a U.S. air-conditioning installation and maintenance teams, other categories of after-sales service team is set up in.
Why the appliance store so keen to grasp services? "In fact this is part of the profit appliances." In fact, for home appliances stores play the "Service card" posture, many appliance manufacturers to "guard." "Service is actually a cake." U.S. air-conditioning sales, said in an interview. Gree's staff also admits: "piece of cake after-sales service, we are not willing to share and store."
At present quite a mixed bag service
For consumers, competition in the market really is a good thing. As the domestic appliance industry competitive, many home appliances business, are not stable closure, after-sales service has become a big problem, so the "after-sales service department stores have appliances in, alleviate a lot of service problems."
Consumer goods in the process of home appliances, the most headaches for consumers is that after-sales service problems. Reporter visited the home appliance service industry, the city found that Eighty per cent of private practitioners or more or individual, the interests of consumers is difficult to be guaranteed. From Guangzhou City Consumers Association data show that in many consumer complaints involving home appliances among the most service complaints, accounting for about Qi Cheng, complaints, mostly do not get installed in time, businessmen can not promise to honor the service fees chaos and so on.
That competition can promote industry upgrading
Guangdong Household Electrical Appliances Chamber of Commerce, the Secretary-General Xie Desheng, said in an interview, "by the manufacturer to provide after-sales service of goods" is expressly provided by the state, but the addition of appliance stores is a good thing for consumers. It can promote the home appliance manufacturers to provide consumers with better service. It is reported that, at present, Haier,
Hisense
Chi Higher manufacturers have made it clear that the gold content to improve the service.
Canton 100 Electric President Chen that the appliance stores "to the services for efficiency" is an inevitable trend.
Links
Appliance sale personnel required "certificates"
End of last year, issued by the Ministry of Commerce, "Household and similar electrical appliances Service Customer Satisfaction Measurement Standards" industry standards into effect. According to report, after-sales service staff engaged in home appliances, the relevant state departments are required to hold all kinds of services issued certificates, before induction engaged in related work.
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