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Manufacturers should be purchased with the home network to find the best channels of cooperation - by big tree
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Manufacturers should be purchased with the home network to find the best channels of cooperation - by BIG TREE
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| Article Posted: 05/24/2010 |
| Article Views: 112 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 834 |
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Manufacturers should be purchased with the home network to find the best channels of cooperation - |
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Business,Business News,Business Opportunities
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home appliance industry, purchased power, which we call appliances B2C websites, such new channels, as manufacturers, attitude should be how? There is a very important principle, that no matter what kind of channels, the ultimate goal is through the channels to consumers a wider understanding of their brand and product.
<BR> Terms of scale, at present, Jingdong online shopping mall development is undoubtedly the biggest B2C websites, in addition to the emergence of a century appliances Online Shopping Mall, the new direct marketing networks, etc. B2C website for seven days. Although various forms of similar sites, but the contrast can be found after each site has its own position and the differences between different development routes.
<BR> <BR> Such as Jingdong, from the product range of view, it is more "shelf-style shopping", in addition to home appliances, there are regular department stores. World Electric
Sell
Products to household appliances, communication products mainly to "expert Shopping guide-style shopping," they go "big", "specifically the spirit" of course, is to do with the new seven-day
LCD TV
Large household appliances at the core of the traditional network of retail B2C, goal is to create "on-line
States United States
. "
<BR> <BR> View from the target consumer groups, consumers in the B2C shopping site younger fashion, their common characteristic is very familiar with the Internet tend to use search engine, familiar with the online payment method. For them, shopping online reputation is most important, that we can also see it as an integrated product reputation, there is another factor that is the site's credibility, in contrast, are well established with the power large B2C shopping sites have an advantage. However, the purchase of these consumer groups tend to view
Digital
With the majority of small household electrical appliances. With the continued development of the Internet and Internet users increases, this part of the consumer groups will continue to grow, consumption potential should not be overlooked.
<BR> <BR> Share from the current view of the channel, B2C Web site did not grow enough to scale with the traditional chain of retail outlets to compete, but it is geometric growth rate has given way to chain channel alert, manufacturers new eyes. B2C website is able to rapidly growing, the biggest point of competition is its price lower than the traditional chain of channels, 10% -15%.
<BR> However, the advantages, there are some controversial parts of the industry, mainly in two aspects.
First, a single product line <BR> <BR>
<BR> <BR> B2C website to sell most of home appliances
Black
, Followed by a small amount of digital communications products and small household appliances, electronic products, one of the few traditional white. This is because the characteristics of white products is different from television, digital communications products, need to buy the actual experience of the process, which determines the channel model appliances B2C website is difficult to shake the traditional home appliance retail chain.
<BR> <BR> Second, after-sales efforts are not deep
<BR> <BR> As zero for the disparity between the manufacturers of the B2C site sale
Service
Commitments would "bargain."
<BR> <BR> For these two highly controversial, and we can only think that this is unavoidable in the early stages of development issues. In fact B2C site is currently in a "trial and error" state. Place for its controversial, and whether she survives a series of more advanced issues we do not need to go into, but a problem solved in time. Is not difficult to believe that if the strength with the size of B2C Web site is strong enough, these problems may be solved.
<BR> The above we can call a professional appliance features of B2C Web site. Competing with the formation of channels in addition to the traditional home appliance chain Gome,
Suning
Substandard, as well as Gome, Suning's own B2C websites.
<BR> <BR> Gome, Suning's B2C Web site of the last 2,3 years began to develop, from the form, content and experience and so on in terms of their B2C website is more like the store's image promotion, and price also can not constitute a competitive edge professional B2C websites. This is also the recent Gome and Suning have also decided to conduct a comprehensive upgrade of its B2C site one of the reasons.
<BR> <BR> But before that, on the GOME and Suning, ranging from the prices of B2C Web site. Industry that the traditional chain of retail outlets into
Electronic
Business should not give up their brand, but once the use of its brand, if the online offer price with the store almost, there is no competitive; and if both prices are lower, then their physical store in turn face the pressure of survival. I am a professional editor from China Product, and my work is to promote a free online trade platform. http://www.himfr.com/ contain a great deal of information about stainless apron sink , caulking gun welcome to visit!
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