More recently, the Chinese-American who lives in New York, Mr. Wang to return to Shanghai to visit relatives, leaving the former to the shoe store purchases Niuyuekangnai gift. Wang is not only the origin can be bought here in China, while Chinese brands of shoes marked thrilled, so he decided to buy Chinese shoes in the United States as a gift for friends and relatives in Shanghai.
January 15, 2001, Wenzhou Kangnai Group before leading the trend, in Paris, France opened its first overseas store. And package and store in the world's fashion capital, after a stable foothold, Kangnai moved into the United States, the situation in the New York market opened. In just less than a year, Kangnai will have five in New York stores. October 19, 2001, Rome store opened, Kangnai shoes they kick "kick" into the world's shoe-making power in Italy. [BR] [BR] Today, Kangnai shoes Pozhu trend has been to seven countries in Europe and the United States has a total of 23 stores, is not only a city of Wenzhou shoe "going out" of the vanguard, but also shoes industry in China the process of internationalization of the pioneers to explore.
The industry believes that China is the world's largest shoe and exporting power, but the export price of Chinese shoes 5.6 U.S. dollars only pair of shoes for the price of the lowest countries in the world, but most of the processing is done to the foreign brands, how to "going out" strategy, with international brands, is already placed in front of the Chinese shoe industry, a critical issue.
"As long as there is to go out thinking, there will be going out of the way" in the "going out" the urgent desire, the Kangnai use of Wenzhou in the diaspora over the unique advantages, will open stores abroad, the local Chinese are used up.
In the process of going out, the lack of awareness of China's brand, it is difficult to be recognized is the biggest difficulty facing Kangnai. The difference is stark reality, Kangnai although only in the "Pathfinder", but the direction was not afraid of the long distance to build the world's brand is their ultimate goal.
"Although this is only the first step in going out," assistant manager Zhou Jinmiao Kangnai Group said, "to open the big ship, we must first open BUTTERFLY past." Now, the ship has a solid landing BUTTERFLY, able to buy foreign brand shoes in China, not only of the local Chinese excited, but also attracted the attention of foreigners. Store in Rome, an Italian shoes to the store, said: "In the past I do not know the brand shoes in China, today, I saw, and very good."
Proved to Chinese and overseas brands to meet consumers directly is "going out" an effective way. Wenzhou Foreign Trade Bureau official said that this model has received national attention, many of the industry in Wenzhou enterprises are actively following up.
Kangnai Group Chairman Zheng Xiukang said that to revive the Chinese-made, to create world famous brand, not by shouting slogans, not by speculative concept, only to the industry to do deep, thorough, and stronger, is the top priority, is creative, the heart of world famous brand. I am a professional editor from China Product, and my work is to promote a free online trade platform. http://www.himfr.com/ contain a great deal of information about swiss gear laptop backpack , samsonite laptop backpack welcome to visit!
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