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He Zhenggui: Toshiba to enter the high-end full white field - Toshiba, the refrigerator - appliance by big tree
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He Zhenggui: Toshiba to enter the high-end full white field - Toshiba, the refrigerator - appliance by BIG TREE
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| Article Posted: 05/21/2010 |
| Article Views: 153 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 647 |
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He Zhenggui: Toshiba to enter the high-end full white field - Toshiba, the refrigerator - appliance |
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Business,Business News,Business Opportunities
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General Manager He Zhenggui
"High quality is the high-end, high-end market development effort, will the Chinese market as a strategic location, we have successfully taken the first step!" As the founder and THS helm, Toshiba home appliances sales ( Nanhai) Co., Ltd. General Manager He Zhenggui recent interview that "in the domestic market, Toshiba benefit from the efficient mode of operation, we are each a product tailored for consumers, but unique cost-effective products, thus has the potential to challenge any competitor to enter the market early. "The new French multi-door listing Toshiba" Ice Code "series of high-end refrigerators in the domestic market and created a sensation, and to a number of innovative technology, superior product performance and "quality of Toshiba, quality of life" of individual demands for domestic consumers understand the true meaning of high-end products.
Quality is high
About product quality, He Zhenggui general manager pointed out that Toshiba was the first to enter the Chinese market, foreign brands of home appliances, from the time of entry has been the high quality products and services by the majority of Chinese consumers. The new "Ice Code" series refrigerator just to satisfy the consumers in the long-term preservation and high-capacity requirements.
"Some brands think that open the door, more open, large capacity and high prices is high, in fact, these are not comprehensive. In the concept of Toshiba, the high-end white core products are high quality, only high quality products can be recognized by the high-end consumers. "In keeping performance, Toshiba uses three core technologies that make" ice Code "performance series keeping the refrigerator has been innovative to improve. Thus, not only cold room air humidity can be maintained at 85%, and effectively avoid the freezer and refrigerator odor. Ensure the food fresh longer.
Full field of high-end Chinese market
For "Ice Code" series, launched in the total any profound understanding. This is Toshiba's white goods market in mainland China to re-recognize the opportunity. He talked about "Toshiba's technology and brand strength is recognized, Toshiba product development, production, sales in China in focus, high-end white this market to start."
Is how the general said, in the past few years, Toshiba has set a white "attaches great importance to the Chinese market, fully into the field of high-end" of the overall brand strategies. At the same time, also set up a Toshiba home appliances sales (Nanhai) Co., Ltd. (THS), zero-distance contact and understanding of Chinese consumers. Today, white Toshiba has achieved two major markets in China and Japan "were lines of production, the market at."
From the "build quality" to "taste to create"
"As a social elite, high-end consumer demand has increased from a mere product features to the high quality of life. We must also change ideas, make the product complete from the 'build quality' to 'taste to create' leap . "He always has unequivocally speaks of" the quality of Toshiba, quality of life "and promote the theme," Ice Code "series of fashion everywhere shines light elements and concepts of human nature.
Products for the future direction of the refrigerator, where the total that the consumption level of Chinese residents with significant improvement in the work of the accelerated pace of life and energy saving in a consensus, the refrigerator will toward the high capacity, stylish, intelligent technology and energy saving direction. The Toshiba will stick to consumer demand, brand and technological advantages into full play, to play in this trend of development the role of pioneer and pacemaker. I am a professional editor from China Product, and my work is to promote a free online trade platform. http://www.himfr.com/ contain a great deal of information about gas camping stove , chocolate molds welcome to visit!
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