< BR> in the first half, Toshiba
LCD TV
The sales performance is not satisfactory. In product promotion, one machine a Toshiba digital TV market to seek a breakthrough first choice, but look at the current development trend, the market take some time before the breakthrough.
<BR> In the first half, Toshiba LCD TV sales are not satisfactory. The PRC, according to market research agency statistics, Toshiba LCD TV sales in the first half of all the brands ranked only 8. In product promotion, one machine a Toshiba digital TV market to seek a breakthrough in the first choice. However, limited by the signal coverage, lack of program sources, high prices and other factors, Toshiba on the market can only be cautiously optimistic.
<BR>
Adhere to high-end strategy
<BR> 2008 first half, Toshiba in the Chinese market
TV
Sales performance is not satisfactory. The PRC, market research agency statistics show that 1-May, Toshiba LCD TV sales of 20 million account for 7.05% of domestic market share, retail sales will account for 7.98% market share. Whether from the sales point of view, or from the market share point of view, not only lagging behind Toshiba
Sony
, Sharp, Samsung and other first-line Japanese and Korean brands, but also behind the Hisense, Skyworth, Konka, TCL and other well-known TV brands.
<BR> In the large-size LCD TVs, the Toshiba is better than the market performance of small and medium size products. Toshiba 42-inch LCD TV market share reached 16.25%, ranked second, but total sales are not large, only 8 thousand units; 46-inch products, sales of nearly 3 million units, a market share of 9.34 %.
<BR> Market research company in the Yee-cheung, vice-chairman Lee Ki accept the "China Electronics News" interview, said: "Toshiba and Sony, Samsung, compared to these strong brands, certainly there is a gap. First half of the Toshiba color TV sales ranked 8 Sales Rank 5, so the performance also normal. "
<BR> As Toshiba LCD TV is taking the high road, the average unit price as high as 8,834 yuan, only less than the Sony, Samsung, Sharp, therefore, despite its sales ranking is only 8, but the sales was able to rank 5.
<BR> View of this, the LCD TV business, Toshiba's performance during the first half not too many highlights, but Dalian Toshiba Television Co., Han Bing, vice president of strategic planning do not think so. "In market share, the Toshiba did better than Sony, Sharp, Samsung and other companies, but in profitability, the Toshiba does not necessarily worse than them." He said.
<BR> Together, the price, Toshiba and no advantage compared to the domestic color TV enterprises; in terms of brand influence, Toshiba and Sony, Samsung, Sharp and other companies still exists in the gap. In the increasingly competitive
Flat Panel TV
Market, loss of price and brand support of Toshiba, to get the "TV originator" title line market position, no doubt will be very difficult.
<BR>
One machine to seek a breakthrough
<BR> The first half of the product promotion, Toshiba digital TV as a priority one machine. April, Toshiba first to market in China, the two series of digital TV One Product; in May, Toshiba Youxiang have introduced full HD terrestrial digital TV integrated machine wise products.
<BR> Despite the first half of the TCL,
Changhong
Samsung and other companies have also launched its own digital TV integrated machine products, but in the promotion of efforts, they can not be compared, and Toshiba. "Toshiba on one machine and placed great hopes in one machine promotion, Toshiba's biggest strength. Toshiba even in January 2008 the new library are transformed into clean machines, fully integrated machine to sell digital television." A domestic TV companies to promote digital TV head Cao in the "China Electronics News" reporter interview.
<BR> He also said that the reason why Toshiba will spend 60% -70% of its resources to promote digital TV store one machine, because Toshiba hopes the market with a breakthrough in one machine, to break its current embarrassing situation in the LCD market.
<BR> I am a professional editor from China Product, and my work is to promote a free online trade platform. http://www.himfr.com/ contain a great deal of information about stair steppers , bodycraft home gym welcome to visit!
Related Articles -
stair steppers, bodycraft home gym,
|
