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Digital signage involves a huge array of technologies that virtually replaces traditional retail signs. The static print signs and billboards people are used to seeing will soon be replaced with digital signage composed of electronic content and messages that are both targeted and interactive for everyone. Plasma display panels, liquid crystal displays (LCDs) and scrolling message boards are currently the most common methods of projecting full-motion videos, sounds and text content. With digital signage, a manager or retailer is able to control and display any message they choose and deliver it to the public quickly and effectively. Creating your own digital signage system is simple, involving a small network of electronic devices that can be controlled remotely from a central location, like your laptop computer or home office. The electronic devices are used to provide information via digital signage software to a specifically targeted audience. These devices could include plasma or LCD monitors, kiosks, projection displays, HDTVs and so many other electronic options. The benefits of using digital signage in a retail environment are virtually endless, offering so many more options over the typical static displays, signs or billboards. The dynamic displays of digital signage are capable of grabbing a customer’s attention, catch their interest and influence their purchasing decisions on the spot. Digital signage also eliminates the high cost of creating, distributing and printing static ad campaigns. Digital signage is instantaneous and provides you with the ability to edit promotions and ad campaigns immediately. Another profitable advantage of using digital signage instead of static print materials is that owners or digital signage software and devices and earn money by selling advertising space to their suppliers. There are so many factors about digital signage that proves it to be a superior tool in advertising. Whether it is intended to build a brand, influence customer behavior or simply provide information to the public, the result of increased sales is ultimately the same. But in order for all that to happen, owners of this digital signage software will need the expertise and know-how to build the appropriate system and design the appropriate advertising materials. While digital signage hardware and software can be quite expensive, you can expect to receive a return on your investment with some serious planning on your part. As a manager or retailer, you will need to know where the best location for digital signage would be to attract the most attention from your customers. You will also need to decide what sign software package to use, choose between several types of network connectivity, and understand all the different distribution options that are available before you being building your digital signage network. The benefits of using digital signage can be condensed into five important aspects: 1. Monitor and Manage Your Content
Digital signage software allows managers or retailers to easily add, remove or edit their content, and stream real-time broadcasting for instant delivery. 2. Give Your Business Better Visibility and Exposure
Whether your digital signage is indoor or outdoor, this software allows the use of any number of electronic devices that can be used to give your business the exposure it needs. These devices can include plasma screens, electronic billboards, kiosks, LCD monitors, HDTVs, touchscreen monitors and so many others. 3. Multiple Applications and Uses
Digital signage can be used for so many different tasks, such as retail advertising, employee training, consumer information, weather updates, corporate communication and much more. 4. Increased Revenue From Selling Advertising Space
Your digital signage software can generate more income through selling advertising space to your suppliers. Promote new brands or products by working with related manufacturers or advertise an upcoming corporate event. The possibilities are endless. 5. Target Your Audience
Changing the content of your digital signage is so quick and easy, you will be able to target any specific audience you desire during any time of day or night.
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