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Home Appliances
Market
Steel and other raw materials prices, did to the appliance maker, especially air conditioners, refrigerators and other electrical products, manufacturers of white great cost pressures. In recent months, one after another on the discussion of prices, but has not action?? Are a seller of household appliances in the industry, prices have to risk too much. However, business opportunities in the Spring Festival approaching, Siemens, Panasonic and other foreign brands or on the banner of the recent price increases the first swing, a "rise in the price," the sudden appearance of pre-holiday sales battle has undoubtedly increased the number of variables.
Prices may be the speculation of the marketing concept
Price cuts in the appliance industry has been scraping storm several years, but this year, price cuts in 2004 singing the main theme of the refrigerator, air conditioning manufacturers finally said that the cost of unbearable pressure. Siemens, LG joint venture brands such as refrigerator factory, said prices will rise late this month. According to industry sources, the United States, the blog of higher prices of air conditioner also intends to increase the near future.
"For the big steel refrigerator, air conditioning, if the manufacturer does not, then prices would be difficult to make a profit." A company official says.
From cost considerations, white prices are indeed reasonable, but the sales are used to lower prices, can pay for the rising price of it?
"Steel raw material prices have already spread in the community, the refrigerator, air conditioner prices should be some speculation on the concept of appliance manufacturers, strictly speaking is a marketing strategy. Once the full line of home appliance products, the formation of prices, consumer are certainly not acceptable. "Electrolux (China) Jilin Ke-Jian Wang, director of marketing analysis marketing center, said.
It is understood that the rise in steel for the air-conditioning, refrigerator production costs and profits will certainly be implications. But overall, the impact is not great, especially the joint venture brand. At present, the view from the industry environment, in particular, is a joint venture brands, because of technical content is high, their profit margin is still very substantial. "Prices that" are more likely to stimulate the market moves, and the recent price cuts some low-end foreign brand washing machines have the same purpose.
It is understood that the New Year period, Siemens white sales are very popular, mainly due to the technical content and brand Siemens train to get a response in Changchun, the voice on the other hand prices will undoubtedly stimulate the market consumption.
More likely to price hikes in new models
For air-conditioning, refrigerator manufacturers the prices, Jí Lín relevant U.S. official said, "For air conditioning, refrigerator manufacturers prices, countries have affirmed the United States, but at the price of sale terminals as killer?? States United States for , in air-conditioning, refrigerator side will not price increases. because the United States and these countries has been a large single air-conditioning manufacturers procurement, this can significantly reduce costs. "
It is understood that the core components such as refrigerator compressors mainly, although somewhat higher cost of the compressor, but the additional cost can be balanced product of other value-added, and ultimately to consumers of not much . Now the market in promoting healthy, energy saving, environmental protection, fashion, beauty. Its new value-added products can push through the function and appearance to be achieved.
An industry analysis, and very price-sensitive consumer electronics market, existing products, price fluctuations, is undoubtedly risky, new models for upcoming orientation will be more reasonable and prudent. Meanwhile, the prices will spur manufacturers to speed up voice introduce new speed.
Manufacturers can afford the risk of price hikes
Comes home appliance sales season, the bargain that consumers can enjoy lower prices to accept the reality of price hikes? For businesses faced with price increases followed price increases of raw materials it really reduces the risk?
According to a manufacturer responsible person said that the current factory is also faced with a dilemma. If the price increases, consumers can accept the fact that price increases; if price increases, raw material price increases in the current circumstances, does not mean prices in the production process to reduce other costs, which makes the quality of products is difficult be better guaranteed.
To the minimum loss of profits, the quality product at least the cost of home appliance industry price war has made the competition into a vicious circle, ultimately lost, will be the company establish a long-term brand and market confidence.
In this air conditioner, refrigerator prices turmoil, is to attract the market, interested in marketing the concept of speculation, the real value of commodities, or the reunification, rational competition? Believe that the market will soon give the answer. I am a professional editor from China Product, and my work is to promote a free online trade platform. http://www.himfr.com/ contain a great deal of information about sealy foam mattress , 100 cotton mattress pad welcome to visit!
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