Is your website not gaining you as many leads or sales as you hoped it would? Have you ever considered that maybe it’s because your website is annoying? If you want your website to be successful, knowing what attracts and annoys visitors is a must. The very best way to avoid having an annoying website is to hire a professional design firm to design your website for you. Designing your website by yourself puts you at risk if you’re not very familiar with what you’re doing. There could be certain creative elements on your website that you don’t realize are annoying to visitors. For example, a flash banner can at first be very attractive and appealing to first time visitors. However, when visitors begin to click through the pages of your site and the flash banner’s animation starts from the beginning with every click, it can become very annoying. It distracts from the purpose of your website and takes away from the real message you are trying to send them. Amateur web designers are especially prone to missing annoying elements in their custom web design because they “fall in love” with their ideas and tend to go overboard with their designs one way or another. Designers sometimes forget about sending a meaningful message to the visitor and instead focus all of their energy into creating a brilliant design. How can you tell if your website is annoying your visitors or not? Here is a checklist of some annoying elements that, although they work sometimes, should generally be avoided. It’s not hard to be annoying. Why take a risk when it’s so easy to avoid? 1. Multiple Font Sizes Increasing the size of your font or using all caps is like raising your voice in a conversation. Don’t shout at your visitors. Use calm, inviting tones by using a web-friendly sized font, and use that size consistently throughout your website. If you need to increase the font size for seniors or people with disabilities, keep the font large throughout the website. 2. Multiple Font Colors Consistency is a key part of creating a great custom web design. Too many colors on a website can get very annoying, especially when it comes to fonts. Having a different colored font for hyperlinks is perfectly fine as long as all of your hyperlinks are the same color. This way visitors will recognize that color and know they can click on it. Multiple colored fonts can get hard to read, and eventually your visitors will stop trying. 3. Background Music A recent study shows that over 50% of all Internet users are already playing their own music while they browse the web. When they land on a website that interrupts their own music, they get very annoyed. Unless your website is specifically targeted toward music listeners, don’t put background music on your website. 4. Popup Windows Almost all popup windows are now being blocked by Internet browsers, so why are some web designers still using them? It’s annoying when a popup window with important information in it is blocked by the Internet browser and the visitor completely misses it. Put important information in a place that can’t be missed by your visitors, not in a popup window that may not even pop up. 5. Overlapping Layers Multiple overlapping layers are being used to aggressively grab a visitor’s attention and shove a message in their face. That’s annoying. Try being persuasive instead of using brute force to get a message across to your visitors. They will respond in a much more positive way. There are many more annoying design elements out there. Everyone has a nice long list of their own that can be added to this one. The important thing to remember is that as a web designer, you don’t want to put hours and hours of effort into a custom web design that nobody likes. It’s not really a matter of taste; it’s more about web standards and what people expect to see when they browse the Internet.
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