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Closure of the user digital television experience slow growth in IPTV - digital television, industr by big tree





Article Author Biography
Closure of the user digital television experience slow growth in IPTV - digital television, industr by
Article Posted: 05/18/2010
Article Views: 107
Articles Written: 1033
Word Count: 541
Article Votes: 0
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Closure of the user digital television experience slow growth in IPTV - digital television, industr


 
Business,Business News,Business Opportunities



 
Set-top box free of charge during the Spring Festival's new policy does not change the embarrassment faced by digital TV promotion. The number of users only a few hundred more than last year, the user growth rate of almost no progress.


Of digital TV users in our city about 6000, and last year at this time, the user already close to that figure. "Content is still troubled by the development of digital television the main factor, although there are 76 sets of channels, each monthly fee is also reduced to 5 yuan -36 element, but the content is not obvious difference between analog TV, is difficult to develop the user's viewing dependence and habit ", on the problems currently facing digital television, radio and television network company think so.


Addition to the above factors, the radio and television insiders also noted that much and publicity efforts to promote the channel is not enough for two reasons. It is understood that the main digital TV promotion for customers of the Group, while the number accounted for most individuals in the field plot is almost blank. Coupled with fewer ads, enable digital television launched nearly two years, many people still on their confused.


According to plan, the city will increase this year to promote digital TV efforts. It is reported that next month, the new promotion policy will be introduced, the number and content of programs have changed. In addition, the broadcast will also strengthen and Suning Appliance stores such as joint marketing efforts, expand business channels.


Network TV closure Users


Bottleneck for the development of digital television broadcasting major headache, blaze away at the end of network television (IPTV), but may be the development of digital TV rival. Because the user training and market operations, the operation of telecommunications network television business is clearly more seasoned.


From operation of the main view, digital TV is a broadcast system, network TV is a telecom operator background; from the transmission vector of view, the former is a closed network upgrade and extension, while the latter rely on broadband networks, the surface 2 who do not can be contacted in the industry know that network TV can provide users with free on-demand television programming, this is the most important feature of digital television and the promotion of one mind. In addition, the network TV receiver terminals, computers and television sets are OK, it seems wider than the digital TV options.


Present, network television in the city is still in the testing stage. Telecom and Netcom have vied, according to the latest news, the city part of the broadband households have been able to watch IPTV shows, interestingly, these program providers, but also to provide programs for digital television. It appears that the two close combat is a matter of time.

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