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On the hardware industry, integrated marketing communication by big tree
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On the hardware industry, integrated marketing communication by BIG TREE
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| Article Posted: 05/17/2010 |
| Article Views: 140 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 589 |
| Article Votes: 0 |
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On the hardware industry, integrated marketing communication |
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Business,Business News,Business Opportunities
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The so-called integrated media, that is, according to the advertisement, public relations, sales promotion, personal selling, trade exhibition, news reports the characteristics of various communication tools, assign the appropriate complementary role, to convey clear and consistent "with a" Sheng Yin.
In recent years, rich with domestic groups, in particular the rise of the social elite, the first realization of life's tastes, and hardware industry that caused some cities in China in the high-end consumer concerns. .
Then the hardware companies how to effectively promote the brand do?
As people have already abandoned the bathroom only to meet the original concept of a single function, bathroom has become the people to enjoy relaxed, warm and romantic place for a moment. Famous French industrial designers for Piano and domestic Combo Electric Association, to promote a French-style "kitchen revolution", its core brand message is "the French art of living." This includes both a clear difference in branding, brand core values will be clearly communicated to the target consumer. After all, the brand is actually one of the products. Clear what the brand is a kind of person, the then constitute the basis of being human - Commodities (idea), line (behavior), appearance (visual), will be clear and consistent brand image will be three-dimensional fullness.
And how the core values of metal sanitary ware brand selling out, I think that network marketing is a good way.
As more and more people use the network to understand the relevant product knowledge, network promotion by more and more enterprises attach importance to the bathroom. How to network channels, to maximize their display product information to the target consumer front, a topic of concern for many businesses.
Not the product of the user population began to promote the blind is a dangerous thing. This will not only spend a lot of time and effort, the results obtained are not good. To promote the network, the first products should be targeted by groups of users, well aware of the user where the crowd to find the right place, the progress and the effects of natural like.
In the clear user group and user groups often places where, the next step is to develop a network of targeted promotion program. In the development of the program, the need to integrate the beneficial effects of some of the best promotional methods. Such as a bathroom manufacturers who wanted to promote their use of network, to achieve the investment, to promote such purposes, the most effective way to is to choose the largest sanitary industry the most professional Dianzaishangwu site promotion. Network hardware industry in China hardware industry as the largest and most professional e-commerce site, not only for manufacturers to provide a platform for promotion, but also for the manufacturers have introduced a treasure investment services, convenient and practical, innovative investment model, the effective volume of information, so many manufacturers that started not long, it made more optimistic results.
Finally, the execution can be achieved is the key to a good promotion effect. Implementation capacity, that is a very serious or not, the size of work ability. Work not only seriously, but also learn to summarize the experience in practical work. This can help later in the promotion of better results. I am a professional editor from China Product, and my work is to promote a free online trade platform. http://www.himfr.com/ contain a great deal of information about sanding tables , gray iron cast welcome to visit!
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