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There are many real estate agents out there who either don’t know what a landing page is, or they don’t know how to use a landing page to produce leads. One of the best ways to generate leads through your real estate website is by using a landing page. The landing page is where a potential client “lands” upon reaching your real estate website. You can create different landing page for specific purposes. For example, you can create a landing page for clients looking to avoid foreclosure and put information on that page that focuses on short sales and avoiding foreclosure. A landing page should be designed to increase a potential client’s desire to contact you and make it very easy for them to contact you. All landing pages will vary based on the offer, the marketing strategy, and the product or service being provided. But they will all have some basic traits in common, such as: 1. The headline and subject matter should identify with your target audience, using simple, straightforward language that they will understand. This way impatient readers will get the information they need within a few seconds of landing on your page. 2. Any introductory statements should reinforce the headline and expand on whatever the headline is promising to your clients. It would also be a good idea to include a hyperlink that allows your clients to take some kind of action, whether it is to contact you or to purchase something. 3. When it comes to conversion rates, using “virtual cover” images has been proven time and time again to work better than using just text-only descriptions to entice clients. 4. Use bullet points to accent the featured selling points on your landing page. This will draw more attention to that important information. You might also want to consider including a bullet point that reiterates whatever call-to-action you have at the top of the landing page. This makes having a client take action twice as likely. 5. In case you have impatient clients that just skim through the first two hyperlinks on your landing page, include a big, colorful button at the bottom that can’t possibly be missed. 6. Copy is possibly the most important part of any landing page. It needs to be thick with keywords and phrases that are relevant to your real estate website. This will help your landing page get higher search engine rankings. You need to get as much traffic coming to your landing page as possible before you can generate any leads. Now that you have potential clients coming to your real estate landing page, what happens when they actually click on those hyperlinks or that big, colorful button? There are several possibilities to look into. The most important thing is that you capture a lead for eventual follow-up, or even get the reader to contact you directly. One way to do this is by building a contact form with a thank you page. This option allows your clients to fill out a brief contact form that either requests to be contacted or requests more information. The form will only ask for the most basic contact information, such as the client’s name and email address. Once the client submits the form, a thank you page will pop up. Another option would be to use a form with an auto-responder. This option allows the information the client requests to be sent directly to them as an auto-response email. This encourages people to subscribe to newsletters. The last option is to have people simply email you requesting information. This is an easier method to put in place, but it might take more work on your part. With this option, the reader simply emails you to request free information, and you send a reply email with their request. You get the same results with this low-tech approach.
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