Huang Guangyu:
Dear Ismail? Amat, chairman, Long minister, Sun mayor, Lou Secretary-General, Distinguished Members, Good morning!
Gome and the Boao Forum for Asia today co-hosting the 2006 US-China Forum on the global home appliances, are pleased to have the opportunity to discuss with our friends the Chinese home appliance industry and development. First of all, on behalf of the conference organizers and Gome, to the participation of government authorities, the Beijing Municipal Government, industry associations
Leadership
, The world's leading appliance manufacturers, home appliance chain business representatives, and foreign friends from the media expressed a warm welcome and heartfelt thanks!
Ismail today? Amat, chairman and Lou Minister, Mayor Sun to participate in the Forum, leading aircraft of the Government of China home appliance industry community care and support, the National Forum on the U.S. global appliance has been successfully held twice, the The forum is different than the previous two, the first theme of this forum is how to make China's great power to the appliance from the appliance power; the second forum is organized by the Central
TV station
Boao Forum for Asia and the United States and three countries, jointly organized the Forum specifications allow a higher, more social influence; third Ministry of Information Industry
Business
Association of the Department and the leadership of not only attended the forum, will be the development direction of the industry to do a special report. In terms of China's home appliance industry, is a very rare opportunity; fourth domestic appliance manufacturers and
Appliance Retail
Active participation of business representatives to make this forum more representative. Chinese home appliance industry in line with the social responsibility of the industry responsible for the more pragmatic of the company's serious problems of the industry, that we in this industry to a more mature stage of development.
Early as 1997, China has established the position of home appliance manufacturing country, the production scale has reached the world level. Meanwhile, China is the world's home appliances consuming countries, the annual spending power of more than 500 billion yuan. Meanwhile, a group of excellent home appliance manufacturer in the occupied country after the majority of market share, gradually entered the international market, is to succeed. However, from recent years, progress in China's home appliance industry evolution, Chinese appliance system to burn the island? Ahref = "http://info.biz.hc360.com/zt/ztswbz_fyrw/index.shtml" target = _blank>
Retail
As the fast pace of development, emphasis on short-term interests, especially the investment of resources in marketing, product development is much greater than the technical and
Brand
Promotion of investment in technology in the light heavy light brand marketing strategy, so the industry will soon enter the low-margin, high expansion of malignant
Cycle
So that products continue to be squeezed profits. Now, the Chinese home appliance industry has reached a turning point, required to achieve in the short term transition from big to strong, the Chinese home appliance industry and retail trade is an integral whole industry is interdependent relationship, home appliance manufacturing industry development and growth, needs a strong retail channel to support and grow the retail channel, also need to provide marketable home appliance manufacturing industry, technology
Competition
Power products. Chinese home appliance industry from the development process point of view, home appliance manufacturing industry began ten years ago to integrate the industry,
Retailers
Now in the manufacturing industry, stage of the first decade, the manufacturing process for the retail industry has gone through a great reference. Retailers in the development and integration process, due to focus on brand and meticulous management, to enhance the core competitiveness of enterprises as the target, because the retail development is relatively behind the manufacturing industry, resulting
Logistics
, Installation, service, and many other areas of duplication of investment, thus accelerating the development and improvement of their own channels, as a step to promote the industry division of labor, more focus on technology innovation in manufacturing and brand innovation, on the development of the industry is of great significance.
From the retailer's point of view, especially in the current market potential, the current U.S. market share of the country, but 10% is today to the four largest retailers combined market share of less than 30 %, retailers now need to put more money into web development, investment in the network which is necessary to strengthen their operations and improve profitability through the meticulous management to provide consumers with better services and better value for money products . We want to see the existing problems of retail, competition among retailers is still in the competition phase in the price, retailers business and management is relatively homogeneous, reflecting the above into a vicious cycle. Retail competition, should adjust their thinking, from the current shift to the differentiation status of the development and enhance brand value, the only way to enhance the retailer's core competitiveness. Retailers in cooperation with the manufacturing, information does not flow, resources can not be shared, mostly everyone's pay enough attention, resulting in duplication of investment firms and information between the plug. From a manufacturing point of view, the advantage is basically completed the integration phase, there is a good base for development. But the core issue is the brand and self-innovation capability, if not excellent brand, it is difficult to achieve value-added products to enhance, not to rely on middle and low core technology products and homogeneity of products, to obtain lower than the processing fee a bit of profit, only the production scale maneuvers, resulting in excess capacity, increase inventory pressures, cash flow is slow, causing a vicious price competition between manufacturers, the result is not only damage the profits of the manufacturing sector, perhaps because there is no upgrade retail increase sales margins. To solve the above manufacturing, retail, and the problems between them, it is necessary to seriously consider the industry's problems is our purpose of this forum. Therefore, I hope today's meeting we can take an objective and pragmatic attitude, full of frank, common development of China's home appliance industry, make plans, so that all parties involved to benefit.
Finally, once again thank you for your presence, and wish the conference a complete success, thank you!
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