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Best Buy Five Star show internal structure implicit vendor bids for the tree model - Five Star, Bes by big tree
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Best Buy Five Star show internal structure implicit vendor bids for the tree model - Five Star, Bes by BIG TREE
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| Article Posted: 05/17/2010 |
| Article Views: 122 |
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Best Buy Five Star show internal structure implicit vendor bids for the tree model - Five Star, Bes |
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Business,Business News,Business Opportunities
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Inadvertently appear in the five-star feast transfiguration air conditioning forum will thank behind the brewing year, gradual maturation of China's version of Best Buy's business model has quietly surfaced.
Best Buy
was injected 180 million U.S. dollars to hire a year later, June 12, 2007, Five Star held anniversary. Inadvertently appear in the five-star feast transfiguration to thank the air behind the Forum, the brewing year, the gradual maturation of China's version of Best Buy business model has quietly surfaced.
Chinese version of Best Buy models come out
Last year by the end of May, ranking fourth in the Chinese home appliance chain in Jiangsu Five Star is the world's oldest American home appliance chain Best Buy inject 180 million U.S. dollars to hire. For a time, five-star married into good families, no worries about food and clothing of claim spread like wildfire. The Five-Star and Best Buy "marriage" has become more reticent after the low-key, so that outsiders will not understand.
Joint venture a year ago, Best Buy vice president of China, Five Star president Wang Jianguo first appearance before the media, he admitted to the SAN FRANCISCO ChinaByte, Best Buy in China's development although slow, but the practice is in accordance with international companies in a planned, step by step, and directions in the development.
Wang Jianguo said that Best Buy is still rapidly increasing in global sales. An increase of 60 billion dollars per year total, the equivalent of adding a chain of first sales in China total.
In addition to strong capital back, five-star show to the media the first time the Chinese version of its Best Buy-style business model.
After the five-star joint venture did not copy the United States, Best Buy model, but according to China's national conditions, and flexible to change, launched a Chinese version of Best Buy business model?? Marketplace "appliance consultant." The core is the target market segments, providing personalized service. "Outsiders see clearly, difficult to imitate." Wang Jianguo said.
Appliances consultant in the grasp of consumer information, from a consumer's education, age, income and other analysis, tailored to customers to provide personalized home appliance products, rather than a single product, and provide expert free consulting services. Current "home appliance consultant" has 27 stores in five national pilot projects to promote the same time.
Here are market research shows that consumers are satisfied with the consultants home appliances more than 97% household appliances shop time consultant to help consumers save 43% and reduce the purchase cost of about 10%. A home appliance store sales were consultants who did not use more than 20% growth.
A new model of support, Wang Jianguo, said Five Star 2007 is a turning point, the upgrade, we will have opened 45 new stores, only the number of stores this year in Jiangsu will reach 100.
Vendor bids for the new model tree
The Five Star Forum held at the same time holding the air-conditioning, then people feel five-star come prepared, For strong words against the Gome and Suning, bids for the new model set manufacturers will attempt to five-star leading domestic home appliance chain of "ambition" abundantly clear .
Price for air conditioning up or down on this sensitive issue, five-star are not eager to sing a different tune with the manufacturers, confrontation, but to identify the crux of the depth, the "gentle" to put forward solutions.
Five Star, said Vice Director Zhu Yongquan, five-star joint venture Best Buy, the study of the retail price of similar foreign air-conditioning and found that raw material prices is a global synchronization, and China is by no means a simple air conditioning prices on rising prices of raw materials causes Instead, the operating costs of domestic unreasonable result.
"For professional training and development, reduce duplication of work (such as after-sales service, etc.), can reduce expenses. If they succeed, then air down the retail price of at least 30%."
Prior to this, one to the air conditioning season, the domestic home appliance chain in order to expand sales, no price cut is not wishful thinking to persist, not only do not listen to explanations from the manufacturers, but also refuses to accept "verdict", a serious air-conditioning brand frequently disobedient flop sale or discount deal, played rough to the manufacturers, manufacturers complaining serious deterioration in relations between firms.
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