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China shaver industry by ayay wang
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China shaver industry |
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Business,Business News,Business Opportunities
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China shaver industry development in the last century: the late, as a fast-growing small household electrical appliances one of these years of development by leaps and bounds, and in Zhejiang and Guangdong, the formation of two major production centers. At present, China shaver industry, although in competition with domestic and foreign markets have been bright spots, however, whether in technology or in the concept, as compared with foreign well-known enterprises, there are still some gaps. This gap is mainly manifested in the general small-scale, brand is relatively weak, the lack of high-end products, not many patents and so on.
According to statistics, currently ranks the world's razor brand sales of the top 5 are: Philips 10000, Braun, 'only, Panasonic 10000, Superman 10000, Remington' only. Clearly, Philips, Panasonic, Braun, the three major international brands are still firmly occupies the top three positions, and in the domestic high-end shaving products market all the way singing.
Another point can not be overlooked is that in product quality, yield and volume of domestic and international market share, etc. to form the industrial advantages of China shaver industry in the patent as compared with the international brands, but also very different. Such as international famous brand Philips shaver is currently in China has reached more than 100 patents, including patents related to core technology, there are more than 70; while patents are basically my razor-based appearance of the patent, very few patents.
Gap in front, but that did not allow the loss of Chinese local companies the courage to move forward. On the contrary, it is a profound experience into this gap, a number of national brands began to embark on the hard road of the brand: a famous Chinese brand to fight for a place in the world.
Private enterprise in Zhejiang is located in the coastal areas take full advantage of the favorable environment for development, to tap their own potential for development of China shaver industry played a decisive role. At present, Zhejiang has formed the "China (Wenzhou) shaver production base", "Simen, Yuyao, Zhejiang, razor specialized industrial zones" and China's largest razor manufacturer in China Superman Group. At the same time, the domestic razor industry with independent intellectual property rights greater emphasis on product development and maintenance.
At present, the whole industry authorized by the State notice shaver product patents has reached nearly kinds, but mostly design oriented. As for the internationally renowned razor manufacturer's patent monopoly, China shaver industry also began to rise back. Competing against the brand at home and abroad, the Chinese local brands shaver production scale and market share, it is also achieved a qualitative leap.
In recent years, as the nation's largest razor manufacturer of the Superman group, sit at one stroke the world's fourth-place razor production and sales, more than the world of small home appliances giant Remington United States, and Japan's Hitachi. In the domestic market, Superman occupied 19% of the market share, and for 8 consecutive years, ranking first in the industry. Philips, Panasonic, Braun's market share is in the following. Moreover, the Group also has a Superman items a variety of products with independent intellectual property rights in the country into nine or more large retail outlets, supermarkets and shopping malls selling their products.
At present, the Superman razor products have successfully entered the Wal-Mart, Carrefour and other world buyers procurement plans in order to better serve the global customer service. In the United States, Superman's market share has reached 8%. As China shaver industry leader, group general manager, said Superman, Superman to build its future development goals are: By 2007, production and sales into the global razor third place; to the years in all of its export products in order to "Superman" brand products from the current output of up to 80%, in the international market dominant position. I am a professional editor from Chinese Manufacturers, and my work is to promote a free online trade platform. http://www.chinaqualitycrafts.com/ contain a great deal of information about tv swivel base , articulating arm mount welcome to visit!
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